• The board of CIBELAE has already approved the membership, with final ratification expected later this year. By joining, EveryMatrix now sits alongside some of the most established lottery and iGaming organisations in 80 countries. The deal also brings access to industry events, working groups and more face time with regional operators.

• Membership gives EveryMatrix a bigger voice in Latin America, Spain and Portugal. Its teams will be part of conversations around regulation, technology and innovation that shape the future of lottery and betting. That influence could help the supplier align its products more closely with local market needs.

• The company is no stranger to the region. Its SlotMatrix aggregation platform and exclusive content are already licensed and certified in markets such as Brazil, Colombia, Peru, Portugal and Spain. Those foundations give EveryMatrix a solid platform to build on as it grows its presence.

• Group CEO and Co-Founder Ebbe Groes said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.” He added the team aims to use the membership to build long-lasting partnerships.

• CIBELAE’s executive director Rodrigo Cigliutti welcomed the move, calling EveryMatrix a “world-class B2B technology partner.” He pointed to the supplier’s ability to help state-run lotteries modernise and protect players in regulated markets. That, he said, makes the company a valuable addition to the network.

• Today, EveryMatrix employs more than 1,400 people across 15 offices worldwide. It already serves over 300 customers, including operators in the regulated U.S. market. CIBELAE membership marks another step in its international growth strategy.

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• PartnerMatrix Intelligence (PMI), part of the EveryMatrix Group, delivers operators advanced affiliate visibility and reporting across multiple markets. Its technology gives a detailed view of which sites are promoting brands, on which pages, and with what success. For FDJ United (OBG), this ensures more precise affiliate performance tracking.

• With PMI, FDJ United can identify pages that deliver the most first-time depositors. The platform allows immediate decisions on optimisation and future targeting. It also helps the operator uncover untapped affiliates in new markets.

• The tool gives affiliate managers faster ways to track which affiliates perform best. It highlights where new opportunities are, and speeds up optimisation at page and link level. This reduces the time and resources needed to manage large-scale affiliate programs.

• Vahe Khalatyan, CEO of PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest.”

• Ryan Henderson, Head of Affiliates at FDJ United, added: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities. We’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

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• The US casino aggregation deal brings EveryMatrix’s proprietary SlotMatrix platform to Delaware North’s Betly operation in West Virginia. This launch delivers exclusive in-house games and third-party titles directly to Betly players. It marks EveryMatrix’s second US aggregation move this year.

• Betly users now get access to content from Evolution’s One Stop Shop, including popular studios like NetEnt, Red Tiger, NoLimit City, and Big Time Gaming. This is made possible through EveryMatrix’s platform integration. It boosts the overall content variety on Betly.

• EveryMatrix’s player engagement suite, including free spins, tournaments, and leaderboards, is also part of the offering. These gamification features are designed to retain users and deepen gameplay. Betly can now tailor more interactive experiences to its users.

• Delaware North sees the partnership as a tool to increase local reach and player activity. “Delaware North is thrilled to enhance the Betly experience,” said Davide Colosimo, the company’s Director of Interactive Casino. He credited EveryMatrix as a key partner for their digital expansion.

• The SlotMatrix aggregation platform offers more than 34,000 games from over 350 studios globally. It comes fully integrated with tools for boosting player retention and experience. EveryMatrix’s expansion strategy is clearly aimed at scaling this solution across more US states.

• EveryMatrix is licensed in six North American jurisdictions, including New Jersey, Michigan, and Pennsylvania. The company supports more than 300 customers globally. Erik Nyman, President of EveryMatrix Americas, said the latest deal aligns with the company’s mission to deliver “thousands of market-ready games and gamification tools not seen in the market until recently.”

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• The horse racing platform covers more than 10,000 races every month from over 20 racing jurisdictions. It runs 24/7 and can be plugged into online, retail or telebetting channels. Operators can take it as part of the full EveryMatrix package or bolt it on as a standalone solution.

• It’s hooked into the full EveryMatrix tech stack, giving access to cross-product bonuses and detailed odds management tools. The automation engine does the heavy lifting—pricing, settling bets, and keeping markets open with minimal downtime. That gives sportsbooks a faster and more flexible setup for racing.

• The product was built in just six months, with development led by the team from FSB’s racing division, now fully embedded within EveryMatrix. They’re based in London and bring years of B2B and B2C racing experience. That hands-on knowledge has helped shape the platform from the ground up.

• OddsMatrix is already seeing strong interest from UK and Ireland operators. The platform is also being pitched at clients across Europe, Africa and other markets.

• OddsMatrix currently supports operators like the Hungarian State Lottery and processes close to two million bets a day. The platform handles 170,000+ live events monthly, giving partners unique content, tailored odds and multiple sportsbook tools. The new horse racing platform adds more variety and depth to that offer.

• “This has evolved from full scope to go-live in just six months, so immense credit must go to our technology teams,” said Tor Skeie, CEO of OddsMatrix. “We’re just getting started and there’s plenty more to come as we build this out.”

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• Through this integration, CreedRoomz live casino titles are now live on the CasinoEngine platform. Operators can instantly offer titles like Richie Fruits Roulette and Richie Wheel to their players. Both games were created to increase player interaction and retention.
• Richie Fruits Roulette brings high-stakes action, with random multipliers that can hit up to 2300x. Unlike traditional roulette, this version gives players more influence over outcomes. That adds a strategic layer to an otherwise luck-based format.
• CreedRoomz’s new Richie Wheel delivers fast-paced spins and the chance to land 1000x multipliers on up to three numbers per round. The concept mixes wheel-of-fortune vibes with serious win potential. It’s built to grab attention and keep sessions lively.
• Hayk Tovmasyan, Head of Live Casino at CreedRoomz, welcomed the launch, saying, “EveryMatrix’s platform is known for its reliability and reach. This deal allows us to deliver our games to new players worldwide.”
• From EveryMatrix’s side, the deal expands its content offering to clients. “Our customers’ players that seek engaging gaming experiences will enjoy what CreedRoomz has to offer,” said Stian Enger, CEO Casino at EveryMatrix. The goal is to meet demand with more tailored and dynamic content.
• CreedRoomz currently runs over 200 live tables and offers 25+ games in more than a dozen languages. They’ve already built a network of 1,000+ partners. The integration with EveryMatrix extends that momentum.
• Casino Engine users can now access CreedRoomz live casino content directly, without separate contracts. The games come with flexible options for localisation, making them easy to launch across different markets. This also supports player segmentation strategies for operators.
• Each CreedRoomz integration is tailored to fit the operator’s region, scale, and audience. Language, studio setup, and table format can all be customised. That helps operators deliver a more consistent brand experience.

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• EngageSuite offers bonuses, levels, loyalty currency, tournaments, Challenges, mini-games, and jackpots in a unified system. These tools can be used together or separately based on operator strategy. The goal is to enable long-term player engagement across casino, sports, and other verticals.

• Operators benefit from a centralised back-office for full control of all gamification components. This simplifies integration with CRMs, marketing tools, and automation systems. Real-time personalisation and churn prevention are supported through AI.

• The platform’s front-end supports custom widgets, allowing full brand alignment. Brands can tailor player journeys with spendable rewards, milestones, and gamified challenges. This creates a seamless cross-vertical gamification experience.

• Early performance metrics show solid engagement results. Challenges increased game rounds by 15%, while Unique Active Players across included games rose by 20%. JackpotEngine contributed to a 5.4% increase in average bet amounts.

• Session metrics also improved, with session length up 3.8% and rounds per session up 8.9%. These figures are drawn from live client environments since launch.

• LoyaltyEngine, part of EngageSuite, was introduced in September 2024. It is already used by 16 brands and adoption is expanding. Operators are actively using it to design long-term loyalty paths.

• CEO Casino Stian Enger Pettersen stated: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.”

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• Net revenue hit €54 million in Q1 2025, a 39% increase from the same period last year. EBITDA reached €28 million, up 27% YoY, with a 52% margin for the eighth straight quarter. Last twelve months’ EBITDA stood at €107 million, a 50% rise YoY.

• Casino division posted its strongest quarter yet with €28.6 million in net revenue, up 44% YoY. Casino GGR reached €753 million, a 22% YoY rise, with LTM GGR at €2.9 billion. EBITDA came in at €16.8 million, up 29% YoY.

• Sports turnover hit €1.7 billion in Q1, a 30% increase YoY. Sports GGR climbed 60% YoY to €154 million, supported by improved trading margins and new features. The company hosted nearly 600,000 live events in Q1, up 24% YoY.

• GamMatrix revenue increased to €8.6 million, up 18% YoY, but EBITDA dropped 23% due to internal revenue reallocation. The platform continues to scale with focus on compliance and modular services. It supports both new and Tier-1 operators.

• The company completed the first full migration from FSB Technologies with Bet600 in the UK. All FSB clients are expected to migrate to EveryMatrix by the end of the year. This move is aimed at creating cost synergies and improving platform integration.

• EveryMatrix launched its new Horse Racing product, combining OddsMatrix development and FSB’s racing expertise. The solution offers global coverage with over 10,000 monthly events, full system bets, and a custom frontend. Live streaming and rich racecard content are also integrated.

• SkyCity Entertainment Group signed on for a full casino turnkey platform. SkyCity, which operates five land-based casinos in NZ and Australia, will migrate to EveryMatrix in 2025. This is a major client win in the region.

• Other Q1 highlights include live dealer product expansion, new odds models, and real-time Rakeback via LoyaltyEngine. The company signed 20 new PartnerMatrix clients and integrated 14 new casino vendors. SlotMatrix also expanded in the U.S. with Caesars and won a major deal with Norsk Tipping.

• CEO Ebbe Groes said: “Q1 was a solid quarter, a great start, and the rest of the year looks just as promising.” He added that the sports division set a record with 600,000 live events this quarter, fueled by product expansion and feature updates.

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• The EveryMatrix London office hosts various departments, including staff from the OddsMatrix sports platform. Several ex-FSB Technology employees have joined these teams after last year’s acquisition. This group has helped deliver the new horse racing product.

• EveryMatrix’s new horse racing solution was developed in just six months. The London-based team manages this product, which provides global racing content and streaming. It also supports detailed pricing, cross-product bonusing, and market customization.

• The racing product targets core regions including the UK, Ireland, and South Africa. It integrates fully with the EveryMatrix platform, offering users automation and advanced bonus tools. This enhances the experience for operators and end users alike.

• The London office is one of three new global locations opened in 2025. Teams in Chang Mai and Cebu launched in March. In total, EveryMatrix now operates across 15 global sites with over 1,400 employees.

• The workforce has grown by 40% since last March when EveryMatrix had 1,000 employees. The London expansion follows the opening of a new Bucharest office for 500 staff. This growth reflects ongoing investment in people and infrastructure.

• CEO Ebbe Groes said: “We’re back where it all began… This new opening brings back so many fond memories.” He added that the space is “one of the best I’ve ever seen,” and reflects the firm’s ambition to serve tier-1 customers.

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• EveryMatrix content is now available to Caesars players in New Jersey, West Virginia, Michigan, Pennsylvania, and Ontario. The launch includes games from Armadillo Studios and newly acquired Fantasma Games. All titles are delivered through the proprietary SlotMatrix platform.

• The rollout includes Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino. Caesars’ players gain access to exclusive in-house titles and a wide range of third-party content. SlotMatrix allows seamless integration and rapid content deployment.

• SlotMatrix supports over 34,000 games from more than 350 studios. The platform also offers gamification tools like tournaments, free spins, and leaderboards. These features aim to boost engagement and player retention across Caesars’ platforms.

• EveryMatrix holds gaming licenses in six North American jurisdictions. These include Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. The company currently serves more than 300 global customers.

• Erik Nyman, President, EveryMatrix Americas, stated: “It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself.” He added that Fantasma Games have already been a hit with U.S. players.

• Caesars Digital’s Matt Sunderland commented: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players.” He emphasized the importance of offering a diverse and engaging content lineup.

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• Marc Burroughes brings nearly 20 years of experience in the iGaming industry. He has held senior commercial roles at IGT, Light & Wonder, and OpenBet. His focus has been working with tier-1 clients to integrate game content and aggregation services.

• He now reports directly to Stian Enger, the CEO of the Casino business unit. In 2024, this unit delivered €2.8 billion in Gross Gaming Revenue (GGR) for customers. It also handled more than 73 billion game rounds during the year.

• Burroughes will lead the commercial strategy for CasinoEngine, the company’s flagship casino integration platform. Part of his job is also to launch and deliver the EngageSuite ecosystem. This will target both existing customers and new clients. It is intended to further expand EveryMatrix’s casino solution offerings.

• He will also work closely with SlotMatrix and EveryMatrix Games teams. The goal is to transition more customers onto EveryMatrix’s full platform solutions. This includes combining aggregation, content, and engagement tools.

• Group CEO Ebbe Groes said: “Marc has a strong track record working in senior positions for some of the industry’s major providers.” He added that Burroughes’ appointment aligns with the company’s plan for accelerated growth in the casino sector.

• Burroughes said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.” He believes the casino division has more room for expansion and aims to hit ambitious goals.

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