• The NBA has named PrizePicks as an official daily fantasy partner under a new multi-year agreement. The NBA PrizePicks partnership includes rights to use league and team marks across digital platforms. These assets will appear on the operator’s app and website.
• The deal also covers marketing and fan engagement initiatives across NBA media channels. PrizePicks can run co-branded campaigns and integrate NBA content into its products. The National Basketball Players Association will allow the use of player images in promotions.
• PrizePicks continues to expand its footprint in North America alongside the NBA PrizePicks partnership. The operator has also focused on compliance and responsible gaming measures. In 2025, it secured iCAP accreditation from the National Council on Problem Gambling.

Please find more news here.

The post NBA signs multi-year deal with PrizePicks appeared first on OGQ News.

• Panathinaikos signed a three-year agreement with Superbet, which becomes the club’s main shirt sponsor until 2029. The operator will feature on the front of the jersey across all competitions. The Panathinaikos Superbet deal also includes fan engagement and social responsibility initiatives.
• PAOK confirmed a separate long-term sponsorship until 2028 agreement with Superbet focusing on shirt branding and joint marketing activity. The deal includes digital campaigns aimed at increasing fan interaction. It also supports the club’s broader commercial strategy.

Please find more news here.

The post Superbet – Panathinaikos and PAOK secure new long-term sponsorship deals appeared first on OGQ News.

• The LALIGA Polymarket deal makes it the first time a European football league has partnered with a prediction market platform in North America. It forms part of LALIGA’s broader strategy to grow engagement in North America.
• The partnership includes broadcast integration, digital content, and fan experiences such as VIP hospitality and virtual meet-and-greets. Polymarket will also gain rights to use LALIGA and club IP around matches. The focus is on offering fans new ways to interact with games, players and season outcomes.
• Both parties will collaborate on a framework aimed at responsible participation and integrity. This will build on Polymarket’s platform developed with Palantir Technologies and TWG AI. The deal adds to Polymarket’s existing partnerships with leagues including MLB, NHL, UFC and MLS.

Please find more news here.

The post LALIGA signs multi-year Polymarket deal in North America appeared first on OGQ News.

• In FY 2025 total revenue reached EUR 46.6m (FY 2024: EUR 49.6m). The drop was mainly driven by the sports side of the business with  EUR 7.4m (FY 2024: EUR 13.9m).  Casino business grew instead reaching EUR 39.2m in FY 2025. 
• Though the group reported an operating loss of EUR 9.2m in FY 2025, it managed to reduce loss levels like in FY 2024 with EUR 46.5m.  Lower impairments and tighter cost control helped to reduce losses in 2025.
• As part of restructuring efforts the costs side  decreased during 2025; total operating expenses reached EUR 55.8m (FY 2024: EUR 96.1m). Less impairments and less personnel costs stabilised the business.
• As a consequence net loss for the year was only EUR 7.5m in 2025, compared to EUR 44.2m in FY 2024.
• A detailed analysis of the segments shows that casino maintained stable  and transformed losses into positive a small operating profit reaching EUR 0.1m in FY 2025. Sports is still under pressure like in 2024, but losses reduced to EUR 8.5m from EUR 41.9m. That gap is still notable, though the direction of travel has improved.

Please find more news here.

The post Catena Media cuts losses to EUR 7.5m in FY 2025 appeared first on OGQ News.

• PureWager Group is entering the US as a sports betting operator rather than a pure supplier. The company is preparing to launch its proprietary betting platform across regulated and sovereign markets. The Orioles deal provides early market visibility for PureWager US betting.
• The company’s model focuses on real-time interaction and personalised engagement within its sportsbook product. It plans to deploy its own technology stack rather than licensing third-party platforms. That places PureWager US betting closer to direct-to-consumer operations.
• PureWager said it is targeting a phased rollout across multiple US jurisdictions. This will depend on regulatory approvals and market access agreements. The Orioles partnership is part of that wider go-to-market approach.
• PureWager CEO Elliott Banks said the company aims to build a “community-first” betting experience alongside its expansion. The operator is also focusing on responsible betting features within its platform. This approach will shape how PureWager US betting is positioned as it scales in the market.

Please find more news here.

The post Orioles partner PureWager for US betting launch appeared first on OGQ News.

• MLB confirmed Polymarket as its Official Prediction Market Exchange partner, giving the operator access to league marks, logos and official data via Sportradar. The agreement also includes visibility across MLB’s digital channels and events. As part of the MLB Polymarket partnership, both sides will work on limiting certain market types seen as higher risk.
• The integrity framework will restrict markets tied to specific in-game actions such as individual pitches, umpire calls and manager decisions. MLB said these areas could create integrity concerns if offered widely. Polymarket will also apply consistent integrity controls across its US Rulebook for all brokers.
• Alongside the commercial deal, MLB signed an MOU with the CFTC to support information sharing around prediction markets. The two parties will exchange data confidentially and hold regular meetings to monitor risks. MLB said the agreement should help improve oversight and response times as the prediction market space develops.

Please find more news here.

The post MLB signs Polymarket deal and CFTC integrity pact appeared first on OGQ News.

• The new agreement covers exclusive data and audiovisual betting rights for the DFB-Pokal outside the DACH region, alongside non-exclusive global media data rights. It will begin with the 2026/27 season and includes full coverage of all 63 matches each year. The DFB-Pokal rights deal was initially secured via the IMG ARENA acquisition and is now extended directly with DFB.

• Sportradar will introduce skeletal data to the competition for the first time, supporting fan engagement tools already used across UEFA, Bundesliga and NBA properties. The company continues to develop AI-driven betting products such as micro markets and live player markets. These tools are positioned to help operators increase engagement and monetisation through the DFB-Pokal rights deal.

• Commenting on the agreement, Moritz Gloeckler said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights.” DFB added the deal will expand international distribution while maintaining integrity standards for betting streaming rights. Sportradar currently distributes content to more than 800 operators and 1,500 media clients globally.

Please find more news here.

The post Sportradar secures 63-match DFB-Pokal betting rights deal appeared first on OGQ News.

• AS Roma has agreed a multi-year main sponsorship deal with Eurobet.live running through the 2028/29 season. The Eurobet.live brand will appear on the club’s first-team shirts from this season. The AS Roma Eurobet.live partnership forms part of the club’s broader commercial strategy.

• The deal includes plans to develop digital fan engagement initiatives across Roma’s platforms. Vice President Ryan Friedkin said: “We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans.” Both sides aim to use digital content and data to strengthen supporter interaction.

• Eurobet.live, a livescore and sports data platform covering more than 30 sports, sees the agreement as part of its growth in sport. CEO Andrea Faelli described it as a long-term commitment focused on development and community connection.

Please find more news here.

The post AS Roma signs Eurobet.live shirt deal to 2028/29 appeared first on OGQ News.

SEO benchmarking for betting-related keywords – Sweden – top operators in Q4/2025 – Q4 2025

Svenska Spel leads the betting SEO score in Sweden for December 2025, standing clearly ahead of the rest.

• Top performer: Svenska Spel takes the clear lead, pairing strong overall visibility with frequent first-place appearances across betting searches.

• Runners-up: ATG and Unibet follow behind as the main challengers, showing solid presence but less breadth at the very top.

• Wider field: Brands like Nordicbet, Coolbet, Betsson, and LeoVegas sit further back, where small ranking movements can swing visibility.

SEO benchmarking for casino-related keywords – Sweden – top operators in Q4/2025

LeoVegas ranks first in the casino SEO score in Sweden for December 2025, edging out a strong pack of competitors.

• Top performer: LeoVegas leads the casino visibility table, showing broad coverage across casino searches and reliable placement near the top.

• Runners-up: Svenska Spel and Unibet sit closest, holding strong positions across the casino keyword set without quite matching the leader’s reach.

• Competitive: Operators like LuckyCasino, Hajper, Snabbare, and Ninja Casino follow behind, with visibility split across niches and brand strengths.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.

The post SEO benchmarking for betting-related keywords – Sweden – top operators in Q4/2025 appeared first on OGQ News.

• The agreement gives Bet365 visibility across every UFC event during the partnership. Betting elements such as fighter odds, same-game parlays and on-screen betting tickers will appear during broadcasts. These features are designed to link live betting markets more closely with what happens in the octagon.

• Trip Stoddard, head of development at Bet365, said the deal reflects the operator’s focus on sports where live action drives engagement. “UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting,” he said. The Bet365 UFC partnership aims to bring more real-time betting options to fans watching each fight.

• UFC reaches a large global audience, with more than 330 million followers across social media and an estimated 700 million fans worldwide. The promotion runs around 43 live events each year, including numbered events and Fight Nights. The Bet365 UFC partnership will first be visible during UFC 326: Holloway vs. Oliveira 2 in Las Vegas.

Please find more news here.

The post Bet365 signs UFC betting deal in US and Canada appeared first on OGQ News.