The Norwegian Gambling Authority is stepping up efforts to fight illegal gambling. The first DNS blocks have gone into effect, targeting websites that offer unlicensed gambling to Norwegians. The goal is to reduce gambling harm — and the SEO keyphrase illegal gambling websites is at the center of the debate.
A total of 57 illegal gambling websites are being DNS blocked by the Norwegian Gambling Authority. These sites are run by 23 different companies. The blocking redirects users to a message from their internet provider.
DNS blocking is already making a difference, officials say. Nearly 40 websites changed their operations after being warned in autumn 2024. Around 50 companies were warned that about 100 websites could face DNS blocks.
Large gambling companies are exiting the Norwegian market voluntarily. That’s due to tighter restrictions such as no TV ads and blocked bank transactions. These measures are making the market less attractive for illegal gambling operators.
The Gambling Authority says illegal gambling websites pose high risks. “They are designed to get you hooked, and you can lose a lot of money in a short time,” says Silje Sægrov Amble, lawyer at the Authority.
Surveys show that half of Norwegians don’t know which operators are legal. This confusion increases the risk of gambling with unsafe platforms. The Authority says most people want to avoid illegal games if they know the risks.
Some illegal sites may still be live, the Authority warns. They say ongoing supervision is needed because new illegal sites appear all the time. The DNS blocking list will be updated as needed.
To make sure you’re using a legal service, users should look for the official gambling mark. This mark shows the operator is licensed and monitored in Norway. It helps gamblers avoid illegal gambling websites.
Find more news here www.ogqnews.com/category/news/ and find the OGQ Data Magazine via www.quarterly.og-q.com
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