Google updates gambling certification rules from September 14
Google Ads gambling certification rules expand from September 14, with stricter account and domain requirements for advertisers.
Marketing
Betway backs GBP 2m Towcester racecourse revival
Betway Towcester Racecourse will welcome back National Hunt racing in autumn 2027 following a new long-term partnership.
AFC Bournemouth seals three-year MrQ partnership
AFC Bournemouth MrQ partnership includes shirt branding, support for both teams and new fan experiences over three seasons.
Basketball - Superbet and Greek Olympiacos BC agree partnership through 2032
Greece - Superbet Olympiacos partnership begins with a long-term agreement that will see the operator become the club’s main sponsor through 2032...
Betano extends Sparta Prague partnership until 2029
Betano Sparta Prague partnership has been extended until 2029, expanding fan activities and inclusion projects.
Midnite extends Southampton FC training kit partnership
Midnite Southampton partnership continues as the betting operator remains Official Training Kit Partner for Southampton's men's and women's teams.
Eurojackpot signs four-year Feyenoord Rotterdam partnership until 2030
Feyenoord Eurojackpot partnership begins with a four-year deal, including shirt sleeve branding for the men's and women's first teams.
Midnite joins Middlesbrough for 150th anniversary season
Midnite Middlesbrough partnership starts with a front-of-shirt sponsorship and a fan campaign for the 2026/27 season.
Tottenham signs three-year Betano partnership
Tottenham Betano partnership begins with the 2026/27 season and expands into a Europe & LATAM betting partnership through 2029.
Everton extends Stake sleeve partnership for 2026/27
Everton Stake partnership continues with Stake becoming the club's Official Sleeve Partner under a new multi-year agreement.
BOYLE Sports extends West Ham partnership for 2026/27 season
BOYLE Sports West Ham partnership continues into the 2026/27 season with front-of-shirt sponsorship across the Club’s men’s and women’s teams...
NIFL secures GBP 1m-plus BOYLE Sports title deal
BOYLE Sports partnership becomes NIFL’s first commercial agreement worth more than GBP 1 million across its competitions.
74% struggle to identify illegal betting ads
Illegal gambling ads leave UK consumers exposed, with 74% unable to identify unlicensed betting promotions online.
Argentinian Football Association partners with Kalshi for 2026 World Cup
Kalshi AFA sponsorship brings prediction markets, official data and Argentina’s World Cup campaign together.
Key suppliers according to stand sizes for the key online gambling events/expos in 2026 Q1 – Top 10
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. When it comes to key online gambling even..
Midnite lands Wolves shirt sponsorship for 150th season
Wolves Midnite partnership will see the betting brand appear on first-team shirts throughout the club’s 150th anniversary season.
OneFootball opens football prediction content deal with Polymarket
OneFootball Polymarket partnership brings football prediction markets and matchday content to millions of football fans worldwide.
Unibet extends SEF deal through 2027
Unibet SEF partnership continues into 2027, keeping the operator as exclusive betting partner of Sweden’s top football leagues.
Netherlands - Meta illegal gambling ads may generate EUR 13.6m yearly
Illegal gambling ads on Meta platforms in the Netherlands may have generated up to EUR 13.6m annually, KVA research shows.
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