Unibet extends SEF deal through 2027
Unibet SEF partnership continues into 2027, keeping the operator as exclusive betting partner of Sweden’s top football leagues.
Marketing
Netherlands - Meta illegal gambling ads may generate EUR 13.6m yearly
Illegal gambling ads on Meta platforms in the Netherlands may have generated up to EUR 13.6m annually, KVA research shows.
B2B marketing benchmarking of online gambling suppliers – 2026 Q1 analyses
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. For the 2026 Q1 analyses, we examined eig..
Betano joins FIFA World Cup 2026 sponsors
Betano FIFA partnership expands with FIFA World Cup 2026 support across Europe and South America markets.
Gaming in Holland Conference names 12 speakers for 2026 event
The Gaming in Holland Conference has named 12 speakers ahead of its June 4 event in Amsterdam.
Illegal firms near half of UK gambling advertising spend
UK gambling advertising is shifting fast, with illegal operators close to half of spend and on course to overtake licensed brands.
Lazio signs USD 22m Polymarket main sponsorship deal
Polymarket Lazio deal worth over USD 22m sees platform become main sponsor and data partner for Serie A club.
NBA signs multi-year deal with PrizePicks
NBA PrizePicks partnership expands fan engagement through DFS integration, marketing rights and player image use across digital platforms.
Superbet - Panathinaikos and PAOK secure new long-term sponsorship deals
Greek football sponsorship deals expand as Panathinaikos and PAOK sign new agreements focused on branding, fan engagement and growth with Superbet.
LALIGA signs multi-year Polymarket deal in North America
The LALIGA Polymarket partnership gives fans in the US and Canada new ways to follow matches, players and season outcomes.
Catena Media cuts losses to EUR 7.5m in FY 2025
Catena Media FY 2025 narrows net loss to €7.5m as costs fall and casino growth offsets decline in sports revenue.
Orioles partner PureWager for US betting launch
PureWager US betting entry begins through Orioles deal, combining market access with platform rollout plans across regulated states.
MLB signs Polymarket deal and CFTC integrity pact
MLB Polymarket partnership moves forward with league deal and CFTC framework focused on data access and integrity controls.
Sportradar secures 63-match DFB-Pokal betting rights deal
Sportradar’s DFB-Pokal rights deal adds exclusive betting data and streaming rights for all 63 matches outside DACH.
AS Roma signs Eurobet.live shirt deal to 2028/29
AS Roma Eurobet.live deal puts the brand on Roma’s first-team shirts through 2028/29 under a new multi-year sponsorship tie-up.
SEO benchmarking for betting-related keywords - Sweden - top operators in Q4/2025
This analysis benchmarks SEO visibility for betting and casino keywords in Sweden across Q4 2025.
Bet365 signs UFC betting deal in US and Canada
Bet365 UFC partnership launches across the US and Canada, bringing live odds, broadcast betting features and event integrations to UFC fans.
Formula 1 signs Betway in first official betting deal
Formula 1 Betway partnership launches from 2026 season, introducing official betting markets and real-time race data for fans.
BETBY pushes Brazil sportsbook strategy at SBC Rio
BETBY spotlights its Brazil sportsbook strategy at SBC Summit Rio and BiS SiGMA, focusing on local markets and licensing.
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