NFL signs betting deals with DraftKings, FanDuel and Fanatics
NFL betting partnerships with DraftKings, FanDuel and Fanatics cover sports betting rights, official league data and marketing opportunities.
Marketing
BOYLE Sports becomes Nottingham Forest betting partner for 2026/27
BOYLE Sports Nottingham Forest partnership covers the 2026/27 season, with the betting brand gaining exposure at the City Ground.
Kalshi partners with five MLB teams
Kalshi MLB partnerships cover five US baseball teams, including the Dodgers, Red Sox and Braves, under multi-year agreements.
Svenska Spel extends SHL and SDHL sponsorship until 2031
Svenska Spel hockey partnership with SHL and SDHL will continue until June 2031, extending its sponsorship of both Swedish leagues.
Allwyn and McLaren bring F1 showrun to Athens
Allwyn McLaren Athens will bring Formula 1 cars and Mika Häkkinen to OAKA on 3 October as part of a new global event series.
ROGA marketing code sets 75% legal-age audience standard
The ROGA marketing code sets a 75% legal-age audience threshold and new advertising standards for U.S. online gaming operators.
Lazio and Polymarket end 2026/27 sponsorship deal
The Lazio Polymarket sponsorship ends after regulatory changes, with Polymarket still paying the full 2026/27 contract amount.
Catena Media Q2 2026 revenue falls 1% to EUR 9.5m
Catena Media Q2 2026 revenue fell 1% to EUR 9.5m as casino growth partly offset a 43% decline in sports revenue.
SpeedyBet extends Real Betis deal through 2028
SpeedyBet Real Betis partnership will run until summer 2028, with the Paf-owned betting brand adding European sponsorship rights.
bet365 Scores takes Fiorentina sleeve sponsorship
bet365 Scores Fiorentina partnership puts the live-score app on the club’s shirt sleeve during its 100th anniversary season.
Betclic becomes title partner of new pro football French Ligue 3
French pro football Ligue 3 starts on 7 August with Betclic as title partner under a new three-season agreement with the FFF.
Manchester United signs Betway as principal partner
Manchester United Betway partnership begins in 2026/27, with Betway becoming the club’s Official Principal Partner and betting partner.
FC Porto extends Betano partnership until 2029
FC Porto Betano partnership has been renewed for three more seasons, with the agreement now also covering the club’s Women’s Team.
Millwall signs multi-year SBK partnership
Millwall SBK partnership names the sportsbook as Principal and Official Betting Partner for the 2026/27 season.
Leeds United signs BOYLE Sports partnership
Leeds United BOYLE Sports becomes the club’s new UK and Ireland Betting Partner in a multi-year agreement.
Coral becomes Birmingham City principal partner
Birmingham City Coral partnership enters a new phase as Coral signs its first front-of-shirt sponsorship for the 2026-27 season.
Lottery.com targets USD 396bn lottery market with affiliate strategy
Lottery.com affiliate platform will launch in the Americas as SEGG Media expands its international lottery business.
Juventus names bet365 Scores as Official Sport Infotainment Partner
Juventus bet365 Scores partnership brings live scores, statistics and personalized match updates to fans across Italy.
Aston Villa extends Betano partnership until 2029
Aston Villa Betano partnership will continue until 2029, with Betano moving to the club’s shirt sleeve under a new agreement.
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