DraftKings NHL partnership covers Prime Video Canada

DraftKings has agreed a new partnership covering NHL on Prime in Canada. The DraftKings NHL partnership applies to the 2026–27 season. Financial terms of the agreement were not disclosed

DraftKings becomes the exclusive Sportsbook and Online Casino Integration sponsor of NHL on Prime. The deal covers Wednesday Night Hockey during the regular season. It also includes selected Stanley Cup playoff coverage.
DraftKings branding will feature across NHL on Prime broadcasts. Integrations will appear during pregame coverage, live games and intermissions. The DraftKings NHL partnership also includes score-clock and game-event sponsorship elements.
The coverage starts on September 30 with Toronto Maple Leafs against New York Islanders. DraftKings currently offers regulated sportsbook and online casino products in Ontario and Alberta. The company said the agreement will connect its products with NHL audiences in Canada.
DraftKings said the sponsorship will help the operator connect with hockey fans across Canada. CMO Stephanie Sherman said NHL on Prime provides “a powerful platform to engage fans” throughout the season.

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DraftKings secures NHL on Prime betting integration deal

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