Kaizen Gaming has announced that its online betting brand Betano will become an official sponsor of UEFA EURO 2028. The Betano UEFA EURO 2028 agreement continues the company’s partnership with European football. The tournament will take place in the UK and Ireland from 9 June to 9 July 2028.

• Betano returns as a European Championship sponsor after supporting UEFA EURO 2024 in Germany. The brand has also sponsored the UEFA Europa League and UEFA Conference League since the 2024/25 season. The new agreement extends its involvement in UEFA competitions.
• UEFA EURO 2028 will be played across nine stadiums in eight cities in England, Scotland, Wales, Northern Ireland and the Republic of Ireland. The tournament will feature 24 national teams. Betano will receive sponsorship exposure throughout the competition.
• Kaizen Gaming operates Betano as an online sports betting and casino brand across several regulated markets. The Betano UEFA EURO 2028 sponsorship is part of its football marketing activities. Financial details of the agreement were not disclosed.

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