Optimove has released its first customer results for its AI marketing tools, launched in June 2026. The Optimove AI results cover campaigns by iGaming and sports betting operators. The company reports higher deposits, engagement and net revenue.

• Revenue growth: Optimove reports net revenue increases of up to 87% for some clients. One operator ran 44 AI-driven campaigns covering 354,000 player interactions. All campaigns showed statistically significant improvements against control groups.
• Player engagement: A reactivation campaign generated 137% more email opens and 207% more clicks. Deposits per 1,000 targeted players increased by 13.8%. The AI content tool was the only variable changed.
• Deposits: Another operator recorded over 1,200 additional first-time deposits using AI-supported onboarding. The deposit rate rose 42%, while converted players placed bets worth three times the average value. These Optimove AI results are based on customer campaign data.
• AI integration: Optimove MCP (Model Context Protocol) connects its marketing platform with tools such as ChatGPT and Claude. Twelve marketers across ten brands created an audience of four million customers overnight. “Customer results tell you it works,” said Rony Vexelman, SVP of Marketing at Optimove.

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