Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: exhibitions/events, magazine ads, email newsletter banners, email newsletter headlines, online banners, online press coverage, LinkedIn, and SEO/GEO.

Across all analysed marketing channels, BetConstruct, Pragmatic Play, Sportradar, and SOFTSWISS take the lead.

Key insights of B2B benchmarking in 2026 Q2

Overview – Across all analysed marketing channels, BetConstruct, Pragmatic Play, Sportradar, and SOFTSWISS took the lead.

Biggest movers up – Altenar made the largest gains in the rankings compared with last quarter.

Exhibitions/events – Analysed events in 2026 Q2 include, for example, SiGMA South America 2026, SBC Americas 2026, SBC Summit Malta 2026, Peru Gaming Show 2026. EGT Digital, Pragmatic Play, and Digitain had the biggest stands across all analysed shows (weighted analysis)

Magazine ads – 1xBet, Betby, and Greentube led the magazine advertising in key B2B/industry magazines.

Social / LinkedIn – In the past three months, the LinkedIn pages of BetConstruct and SA Gaming had the highest engagement. Braze and GR8_Tech had the highest number of paid ads/posts in the quarter.

Online press coverage – Sportradar, Evolution, and Kambi had the highest press coverage (headlines).

Online banners – For Pragmatic Play, BetConstruct, and Playradar, we counted the most online banners on key industry trade websites.

Email newsletter banners – Playtech, 1xBet, and iGP had the highest number of email banners in industry trade newsletters.

Email newsletter headlines – SOFTSWISS, Sportradar, and BGaming had the highest number of email headlines in analysed newsletters.

SEO/GEO – SOFTSWISS and Altenar led the ranking across all analysed markets and verticals.

Find more content in our data section.