Fast Track  has launched its “Built for what’s next” brand campaign with a series of short films. Instead of traditional product ads, the Fast Track campaign uses simple stories and humour, with the key message: Fast Track is the partner that helps you stay ahead. The same concept runs across several marketing channels.

• The campaign opened with three films and digital banners: Cowboy, Garden, and Beach. Each creative tells a different story but follows the same “Built for what’s next” idea.
• Fast Track keeps the product message in the background. The films focus on characters finding unusual solutions rather than explaining CRM features, …. Luis Sangiovanni described the concept as “three very different films, one simple idea: we’re building for what’s next.”
• The Fast Track campaign runs across YouTube, LinkedIn and Google Display. It is also supported by advertising across more than 20 iGaming trade publications. The campaign is scheduled to run through December.
• Huge YouTube success as the videos have reached well beyond Fast Track’s YouTube subscribers.  Fast Track has 370 subscribers on YouTube and videos normally have about 100-200 views. Not this time. Together, the videos so far have reached about 400,000 viewers in two weeks. Have a look at the videos here.
• Use of AI – The videos and banners are clearly perceived and marked as AI.

Our take – why a marketing best practice

What makes this campaign unique and a best practice example:

• Message and positioning beat pure product focus.
• If you use AI to produce humorous creative content, people love it.
• YouTube views of 400K beat everything the B2B gaming industry has seen in a long time.

Please find more marketing news here.