In these analyses, the OGQ takes an in-depth look at the SEO benchmarking for gambling sites – Mexico – top operators in Q3 2026. The analysis compares the Google search performance of leading online betting and casino operators in Mexico using SEO ranking scores.

SEO benchmarking for betting-related keywords – Mexico – top operators in Q3/2026

Betway leads Mexico’s betting SEO rankings in Q3/2026, securing a substantial advantage over its closest competitors. The analysis of 23 betting-related keywords shows that Codere and Caliente follow, although both trail Betway in overall search visibility.

• Betway dominates betting SEO: Betway leads with a normalized SEO score of 100, securing first place for 48% of analysed keywords. It ranks second for another 11%.
• Leading competitors: Codere follows with 49 points, while Caliente scores 27. Codere ranks first for 20% of keywords, compared with none for Caliente.
• Other operators: Coolbet scores 16 points, followed by Sportium at 14 and 888sport at 13. The ranking shows a clear gap between Betway and other betting brands.

SEO benchmarking for casino-related keywords – Mexico – top operators in Q3/2026

Codere takes the lead in Mexico’s casino SEO rankings, outperforming Betway and the other analysed operators across 17 casino-related keywords.

• Codere leads casino SEO: Codere tops the ranking with a normalized score of 100. It ranks first for 44% of analysed keywords and second for 21%.
• Betway follows: Betway ranks second with 58 points, achieving first place for 15% of keywords and second place for 29%. Betsson follows with 15 points.
• Other casino operators: Caliente records 13 points, while Rushbet and Sportium each score 9. Novibet and Betmaster follow with 8 points each.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.