OddsMatrix is taking live betting to the next level. The company just partnered with Kero Gaming to boost its micro-market offerings. This OddsMatrix micro-market integration will bring more real-time betting options to its sportsbook and odds feed.

• Kero Gaming’s micro-markets will be integrated into OddsMatrix’s sportsbook, starting with football and expanding to basketball, baseball, and American football later this year.

• The partnership will strengthen OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types, enriching its ‘always-on’ sportsbook.

• Kero’s micro-markets will complement OddsMatrix’s proprietary Fast Markets, offering instant betting options on specific game moments.

• By combining both technologies, OddsMatrix aims to provide its global tier-1 clients with a more dynamic and differentiated live betting experience.

• “Integrating with Kero Gaming adds another layer to our premium sportsbook,” said Tor Skeie, CEO of OddsMatrix, emphasizing its commitment to customer empowerment.

• Tomash Devenishek, CEO of Kero Gaming, highlighted the synergy between the companies, stating, “This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s platform.”

• The collaboration aligns with EveryMatrix’s broader strategy of enhancing its sports betting solutions through strategic partnerships and innovative content.

• The enhanced micro-market offering is expected to drive more engagement by providing bettors with real-time, event-specific betting opportunities.

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