In these analyses, the OGQ takes an in-depth look at the following topic: Overall benchmarking and ranking of online football betting offers – Eastern Europe focus – Q1 2025. The data research compares leading football betting operators based on the number of markets offered across key Eastern European leagues. The figures are based on a daily average measured over seven days in February 2025 and highlight the competitive range of bets in both international and national contexts.

Overall benchmarking and ranking of online football betting offers – Eastern Europe focus – Q1/2025

This chart ranks football betting operators by the number of markets offered across six Eastern European leagues and the UEFA Champions League. William Hill UK leads with an extensive offer far above the average of 5,623 markets.

  • William Hill UK is offering the highest number of football markets across all leagues analyzed.

  • The average number of markets across all operators is 5,623, reflecting a strong product baseline.

  • SuperBet RO and ETOTO PL outperform many global brands, with offerings well above the average.

  • Operators like Tipico GE and Fortuna CZ show lower investment, each offering fewer than 3,000 markets.

Overall number of  Ekstraklasa (Poland) bets/markets – benchmarking analysis Q1/2025

This chart focuses on the number of football betting markets offered for Poland’s Ekstraklasa. William Hill UK tops the ranking with more than double the average market count.

  • William Hill UK leads with 3,722 markets, dominating Ekstraklasa coverage among all operators.

  • Average market depth for Ekstraklasa is 1,426, showing a solid mid-range offering across providers.

  • ETOTO PL and SuperBet RO perform above average with 1,735 and 1,553 markets, respectively.

  • Fortuna CZ and Tipico GE rank lowest, each offering under 700 markets in the Polish league.

More info about this analysis: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q4 2024. Please find more data and the methodology applied in the current edition of the  OGQ Magazine. Also, find more content in our data section.