Formula 1 icon Kimi Räikkönen has joined forces with gaming company Paf. The Kimi Räikkönen Paf partnership was officially announced during his visit to Paf’s headquarters in Mariehamn. This deal will kick off once Finland opens its gambling market to licensed operators in 2027.

• Paf confirmed a multi-year partnership with Kimi Räikkönen, pending Finland’s new licensing model. The current monopoly system is set to shift to a license-based market in early 2027. Until then, the agreement remains conditional.

• Paf described Kimi as a perfect match due to his no-nonsense personality and Finnish roots. The company aims to be the most responsible gaming operator in the world. Kimi’s straight-talking reputation fits with Paf’s core values.

• Kimi Räikkönen said Paf’s background and responsible approach were key reasons for his decision. He rejected other offers from gaming firms that didn’t align with his values. Fast negotiations and shared principles made Paf the right fit.

• The Kimi Räikkönen Paf partnership will support Paf’s expansion plans in Finland. The company’s foundation is rooted in generating public benefit through its gaming profits. This social mission was a major factor in Kimi’s decision.

• Paf was the first international gaming firm to introduce a loss limit for all users. Their focus remains on responsible gaming and transparency. The company sees Kimi’s involvement as a boost ahead of entering the Finnish mainland market.