In these analyses, the OGQ takes an in-depth look at the following topic: Benchmarking and ranking of live football betting offers – Q3 2025. The data research evaluates how leading online betting operators perform in live and in-play markets across sports, with a closer focus on football. By comparing the number of live events offered by each operator, the analysis highlights market leaders, emerging competitors, and those lagging behind in the rapidly evolving betting sector.

Overall benchmarking and ranking of live/in-play  betting offers – Q3/2025

This chart compares leading betting operators based on their number of live/in-play events across all sports as measured in September 2025. Marathonbet ranks first, offering the broadest live event coverage, while Bwin places last in this quarterly analysis.

  • Marathonbet leads the live/in-play sports betting ranking, providing the most comprehensive selection of real-time sports events across multiple disciplines.

  • William Hill and 10bet follow closely behind, showing solid competitiveness in overall event availability and market variety.

  • The average ranking score shows a significant gap between the top and mid-tier operators, revealing an uneven level of service quality.

  • Bwin and Bet-at-home rank lowest, indicating limited in-play event coverage compared with leading competitors.

Overall benchmarking and ranking of live/in-play FOOTBALL betting offers – Q3/2025

This chart focuses exclusively on football/soccer, analyzing how betting operators perform in live/in-play football event availability. Marathonbet again takes the lead, with Stake.com appearing at the bottom of the ranking.

  • Marathonbet dominates live football betting, offering the widest range of in-play football matches across leagues and tournaments.

  • Coral and William Hill perform well, maintaining high event counts and strong engagement in key football markets.

  • The average ranking level indicates clear stratification between top-tier operators and those offering fewer live football opportunities.

  • Stake.com sits last in the ranking, reflecting limited live football event offerings compared to major competitors.

More info about this analysis: Benchmarking and ranking of live football betting offers – Q3 2025. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.