In these analyses, the OGQ takes an in-depth look at the following topic: SEO benchmarking for betting-related keywords – Brazil – top operators in Q3 2025. The data research compares operators’ visibility across Google’s search rankings using a normalized SEO scoring scale, where the top-ranked operator equals 100 points. The results show which brands dominate search performance for betting and casino-related terms.

SEO benchmarking for BETTING-related keywords – Brazil – top operators in Q3 2025

This chart measures how leading operators performed in organic Google searches for betting-related terms. Scores are based on a normalized ranking scale (0–100), with 100 representing the best-performing operator. Betfair leads the ranking, followed by Betano and Sportingbet.

  • Benchmark average: Most operators scored below 50 points, indicating a concentrated SEO advantage for a few top players in Brazil’s betting sector.

  • Market leader: Betfair ranks first with a score of 100, holding the strongest keyword dominance across 23 betting-related search terms.

  • Strong runner-up: Betano closely follows with a score of 93, performing top across 20% of the analyzed keywords and ranking second for another 7%.

SEO benchmarking for CASINO-related keywords – Brazil – top operators in Q3 2025

The second chart presents the SEO strength for casino-related keywords using the same normalized ranking scale (0–100). Here, Betano outperforms competitors, with Betfair and NetBet trailing.

  • Overall average: Casino SEO scores are generally lower and more fragmented than betting scores, reflecting tighter competition and diverse keyword strategies.

  • Top performer: Betano takes the lead with 100 points, dominating casino-related search visibility across all analyzed keywords.

  • Second place: Betfair ranks just behind with a score of 84, showing consistent brand authority across both verticals despite lower casino-specific emphasis.

  • Middle range: NetBet (45), KTO (34), and Betsson (29) show solid performance, maintaining a steady share of casino-related visibility.

More info about this analysis: SEO benchmarking for betting-related keywords – Brazil – top operators in Q3 2025. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.