Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: Email newsletter banners, Email newsletter headlines, online banners, magazine ads, online press coverage, LinkedIn, SEO, and exhibitions/events.

We have finalized the new 2025 Q3 edition of the B2B marketing benchmarking of suppliers to the online gambling industry. In total, we included ca. 90 suppliers in the analyses. In case you are interested in more data, please email us via

The chart shows the top B2B suppliers with the highest marketing activity in 2025 Q3 across all channels. The ranking/score points are normalized; the company with the most banners, highest press coverage, … gets 100 points, and others get points in relation to the top company.

More insights taken from the B2B marketing analyses

  • Evolution dominates – As Evolution dominates many marketing channels (foremost banners and PR), most other suppliers have fallen behind (as the analyses are relative to the leading suppliers). It seems that Evolution is saving a lot of money by skipping most expos and events and uses this money for other channels.
  • Exhibitions / events – Analyzed events in 2025 Q3: SBC Lisbon 2025, iGB Live 2025, SiGMA Malta 2025 – BetConstruct, EGT Digital, and Soft2Bet had the biggest stands across all analyzed shows.
  • Magazine ads – Hub88 led the magazine advertising in key B2B/industry magazines.
  • Online press coverage – Evolution, Playtech, and Intralot had the highest press coverage (headlines).
  • Online banners – For Evolution, Play’n GO, and BetConstruct we counted the most online banners on key industry trade websites.
  • Email newsletter banners – Playtech, Evolution, and Bragg had the highest number of email banners in industry trade newsletters.
  • Email newsletter headlines – Evolution, Kambi, and Play’n GO had the highest number of email headlines in analyzed newsletters.
  • SEO – SOFTSWISS and Altenar led the ranking across all analyzed markets and verticals.
  • Social / LinkedIn – In the past three months, the LinkedIn pages of Alea and Relax Gaming had the highest number of organic posts. Optimove, SOFTSWISS, and LSports had the highest number of paid posts/ads in the quarter.