Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: Email newsletter banners, Email newsletter headlines, online banners, magazine ads, online press coverage, LinkedIn, SEO, and key online gambling events/expos.

A key focus of the B2B marketing analysis is on expos and events

A key focus of the analyses is on expos and events. The chart shows the top 10 key suppliers by stand size for the events/expos analyzed in 2025 Q3. The ranking/score points are normalized for each event/expo; the company with the largest stand per event gets 100 points, and others receive points relative to the top company.

The analyzed events in 2025 Q3: SBC Lisbon 2025, iGB Live 2025, SiGMA Malta 2025.

The biggest stands in 2025 Q3

BetConstruct, EGT Digital, and Soft2Bet had the biggest stands across all analyzed shows in 2025 Q3.

Breakdown of attendance of analyzed expos in 2025 Q3

In total, the sample included 89 key suppliers to the online gambling industry. As expected, not all of them attended all events taking place in the quarter.

• In total, 63% of the suppliers in our sample had a stand at least at one event in the quarter.
• SBC Lisbon 2025 – 55% of the suppliers in our sample had a stand.
• iGB Live 2025 – 33% of the suppliers in our sample had a stand.
• SiGMA Malta 2025 – 10% of the suppliers in our sample had a stand.

Find here the overview of B2B marketing benchmarking for key suppliers – 2025 Q3.