Sports betting data demand continued to rise in 2025 as operators expanded coverage across more sports and leagues. New figures from LSports show how sports betting data consumption changed year-on-year across global markets. The analysis compares 2025 activity with 2024 benchmarks.

• Overall sports betting data demand increased by 16% year-on-year, driven by higher fixture volumes and wider market coverage. Football remained the most consumed sport in absolute terms, despite slower growth than some other categories. Basketball, esports and baseball delivered the strongest momentum across the year.

• Basketball recorded the highest growth rate at 34%, supported by the NBA, EuroLeague and NCAA competitions. The NBA finished 2025 as the top league by average orders per fixture, ending football’s long-standing lead. Playoffs and Finals periods generated the highest betting activity.

• Football continued to dominate total volume, but bettor interest shifted within the sport. UEFA continental competitions gained ground compared to domestic big-five leagues, which collectively lost ranking positions. This highlights changing consumption patterns within football markets.

• Niche and always-on sports remained important for sportsbook engagement. Tennis and ITF events again passed two million ordered fixtures, while table tennis exceeded 17 million fixtures in total consumption. These sports provided consistent volume outside major headline tournaments.

• Esports finished 2025 as the second-fastest growing segment, led by sports simulations. Simulated football, basketball and ice hockey drove demand across multiple regions.

You can download the report here.