In these analyses, the OGQ takes an in-depth look at the following topic: Top-ranked betting and casino affiliates on Google – Western Europe – Q4 2025. The data research compares affiliate visibility on local Google searches using betting- and casino-related keyword sets.

Top-ranked betting and casino affiliates on Google – UK – Q4/2025

The UK results show two clear benchmark leaders—one for betting and one for casino—while the rest follow at a distance.

• Top performers: Oddschecker.Com leads betting, while Gambling.Com tops casino. Both set the benchmark score of 100 for their vertical.

• Challengers: Olbg.Com is strong on betting and also appears on casino, showing cross-vertical presence. Independent.Co.Uk and Casino.Org stand out on the casino side.

Top-ranked betting and casino affiliates on Google – Sweden – Q4/2025

Sweden’s charts are led by specialist affiliates, with notable support from content-led sites in casino.

• Top performers: Rekatochklart.Com leads betting, and Bettingstugan.Se leads casino. Bettingstugan.Se also ranks highly in betting, reinforcing its reach.

• Strong followers: Bettingstugan.Se is the clear betting runner-up, while Sportbloggare.Com and Aftonbladet.Se rank well in casino.

Top-ranked betting and casino affiliates on Google – Germany – Q4/2025

Germany’s betting and casino rankings are shaped by different leaders and very different spreads. Betting has a tighter pack, while casino shows an especially sharp gap behind the top site.

• Top performers: Wettbasis.Com leads betting, while Augsburger-Allgemeine.De tops casino. Both set the benchmark score of 100 in their vertical.

• Closest challengers: Sportwetten.Bild.De and Sport1.De follow strongly in betting, keeping the top group competitive. In casino, Hochgepokert.Com is the main challenger, but trails far behind the leader.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.