In these analyses, the data research compares operators by the volume of live events rather than by the number of markets, which gives the rankings a more immediate, real-time angle. It also breaks the picture down by sport, showing how operators perform in overall live betting and then again in live football.

Overall benchmarking and ranking of live/in-play all sports betting offers – Q1/2026

The first visible chart ranks operators by their live and in-play offer across all sports.

• All-sports live coverage is the core of this chart. It compares the breadth of available live events across operators, which gives a quick read on who is strongest in round-the-clock in-play betting.
• The average line gives the ranking useful context. It shows the typical level in the field and makes it easier to see which brands sit clearly above the benchmark.
• Betano RO leads this ranking, while Marathonbet and Efbet BG also sit near the top end.

Overall benchmarking and ranking of live/in-play football betting offers – Q1/2026

The second visible chart narrows the focus to football and compares operators by their live event depth in the sport that matters most commercially.

• Football-specific live betting is the focus in this chart. It shows how operators perform when the comparison is limited to soccer events rather than the full live portfolio.
• The average again works as a helpful reference point. It shows the general standard in the market and underlines how far the leading operators manage to pull away.
• Betano RO remains the leading name, with Marathonbet next and Efbet BG and Synot Tip CZ close behind.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.