Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: exhibitions/events, magazine ads, email newsletter banners, email newsletter headlines, online banners, online press coverage, LinkedIn, and SEO/GEO.

Across all analysed marketing channels, Pragmatic Play, Playtech, BetConstruct, and Sportradar take the lead.

Key insights of B2B benchmarking in 2026 Q1

Overview – Across all analysed marketing channels, Pragmatic Play, Playtech, BetConstruct, and Sportradar took the lead.

Exhibitions / events – Analysed events in 2026 Q1 include: ICE Barcelona 2026, SBC RIO 2026, NEXT NY 2026, SAGSE 2026, … – BetConstruct, Pragmatic Play, and Digitain had the biggest stands across all analysed shows.

Magazine ads – Betby, Novomatic, and 1xBet led the magazine advertising in key B2B/industry magazines.

Social / LinkedIn – In the past three months, the LinkedIn pages of SA Gaming and BetConstruct had the highest engagement. Optimove and LSports had the highest number of paid ads/posts in the quarter.

Online press coverage – Playtech, Evolution, and Kambi had the highest press coverage (headlines).

Online banners – For Play’n GO, Pragmatic Play, and Imagine Live we counted the most online banners on key industry trade websites.

Email newsletter banners – Playtech, Hub88, and 1xBet had the highest number of email banners in industry trade newsletters.

Email newsletter headlines – SOFTSWISS, Soft2Bet, and Sportradar had the highest number of email headlines in analysed newsletters.

SEO/GEO – SOFTSWISS and Altenar led the ranking across all analysed markets and verticals.

Find more content in our data section.