In these analyses, the OGQ takes an in-depth look at the Quarterly marketing costs growth rates (YoY) of online gambling operators – Q1 2026. The data research compares how marketing spending changed across selected gambling operators and market-level benchmarks.

Marketing margins – Q1/2026

The first visible chart shows how much of net revenue operators spent on marketing in Q1/2026.

• Zeal had the highest marketing margin at 32%. DraftKings followed with 24%, while Super Group also remained elevated at 23%.
• The average marketing margin was 17%, matching the median. That suggests the market was fairly balanced.
• Angler Gaming posted the lowest margin at just 2%. High Roller also stayed low, with marketing costs at 7% of net revenues.

Quarterly marketing costs growth rates (YoY) of online gambling operators – Q1/2026

The second visible chart shows a mixed picture for year-on-year marketing cost growth in Q1/2026.

• Spain total recorded the strongest YoY growth at +23%. High Roller and DraftKings also posted clear double-digit increases.
• Average growth reached +7%, while the median was higher at +12%. That points to several operators still expanding marketing budgets.
• Angler Gaming had the steepest decline at -28%.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.