The Online Gambling Quarterly surveyed some key B2B suppliers in the online gambling industry. The survey focused on the marketing strategies, budgets, … for 2025.

Some selected results of the survey:

  • 67% of the suppliers want to increase their marketing budgets in 2025.
  • Allocation of the marketing budget (averages) – top three: 29% public events, 17% company events, 14% social media
  • The regions with the highest relevance for marketing are LatAm and Western Europe. US/Canada is losing relevance, likely due to the few operators.
  • Brand awareness remains the main topic for marketing campaigns in 2025.
  • Most relevant events – ICE stays the key event, but SBC Summit is catching up. US and Asia events have low relevance.

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