The Online Gambling Quarterly surveyed some key B2B suppliers in the online gambling industry. The survey focused on the marketing strategies, budgets, … for 2025.
Some selected results of the survey:
- 67% of the suppliers want to increase their marketing budgets in 2025.
- Allocation of the marketing budget (averages) – top three: 29% public events, 17% company events, 14% social media
- The regions with the highest relevance for marketing are LatAm and Western Europe. US/Canada is losing relevance, likely due to the few operators.
- Brand awareness remains the main topic for marketing campaigns in 2025.
- Most relevant events – ICE stays the key event, but SBC Summit is catching up. US and Asia events have low relevance.
In case you are interested in more data, please email us via