The OGQ has finalized the new 2024 Q3 edition of the B2B marketing benchmarking of suppliers to the online gambling industry. In total, we included ca. 80 suppliers in the analyses. In case you are interested in more data, please mail us via
The chart shows the top B2B suppliers with the highest marketing activity in 2024 Q3. Across all analyzed marketing channels, Evolution, SOFTSWISS, Soft2Bet, and Digitain take the lead.
The ranking/score points are normalized; the company with the most banners, highest press coverage, … gets 100 points, and others get points in relation to the top company.
Below are some more insights taken from the B2B marketing analyses:
Overview – Across all analyzed marketing channels, Evolution, SOFTSWISS, Soft2Bet, and Digitain took the lead.
Exhibitions / events – Analyzed events in 2024 Q3: SBC Lisbon 2024, iGB Live 2024, GAT Bogota 2024, SIGMA East Europe 2024 – BetConstruct, Soft2Bet, and Spribe had the biggest stands across all analyzed shows.
Online press coverage – Evolution, Fast Track, and GIG had the highest press coverage (headlines).
Online banners – For Evolution, SOFTSWISS, and 1xBet we counted the most online banners on key industry trade websites.
Email newsletter banners – Playtech, iGP, and Bragg had the highest number of email banners in industry trade newsletters.
Email newsletter headlines – Pragmatic Play, Kambi, and SOFTSWISS had the highest number of email headlines in analyzed newsletters.
SEO – SOFTSWISS and Altenar led the ranking across all analyzed markets and verticals.
Social / LinkedIn – In the past three months, the LinkedIn pages of Relax Gaming and Altenar had the highest number of posts. Fast Track and Soft2Bet delivered the most engaging/liked posts.