Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: Email newsletter banners, Email newsletter headlines, online banners, magazine ads, online press coverage, LinkedIn, SEO, and exhibitions / events.

We have finalized the new 2024 Q4 edition of the B2B marketing benchmarking of suppliers to the online gambling industry. In total, we included ca. 80 suppliers in the analyses. In case you are interested in more data, please mail us via

The chart shows the top B2B suppliers with the highest marketing activity in 2024 Q4. Across all analyzed marketing channels, Evolution, SOFTSWISS, BetConstruct, and Amusnet take the lead.

The ranking/score points are normalized; the company with the most banners, highest press coverage, … gets 100 points, and others get points in relation to the top company.

More insights taken from the analyses of B2B marketing online gambling suppliers

Exhibitions / events – Analyzed events in 2024 Q4: SiGMA Europe 2024, G2E 2024, SBC Latam 2024, BEGE 2024 – BetConstruct, Amusnet, and Evolution had the biggest stands across all analyzed shows.

Magazine ads – BetConstruct led the magazine advertising in key B2B/industry magazines.

Online press coverage – Greentube, Amusnet, and Evolution had the highest press coverage (headlines).

Online banners – For Evolution, 1xBet, and SOFTSWISS we counted the most online banners on key industry trade websites.

Email newsletter banners – Games Global, Playtech, and iGP had the highest number of email banners in industry trade newsletters.

Email newsletter headlines – Sportradar, Play’n GO, and SOFTSWISS had the highest number of email headlines in analyzed newsletters.

SEO – SOFTSWISS and Altenar led the ranking across all analyzed markets and verticals.

Social / LinkedIn – In the past three months, the LinkedIn pages of Relax Gaming and SOFTSWISS had the highest number of posts. Intralot and Fast Track delivered the most engaging/liked posts.

Find more data in the data section and the OGQ Magazine here