In these analyses, the OGQ takes an in-depth look at the following topic: Benchmarking and ranking of live betting offers – Q1 2025.
The data research compares the number of live football and sport events offered by leading operators. The benchmarking focuses on relative rankings based on volume. The figures are measured as averages over a five-day period in February 2025.
Live/in-play all sports betting offers – Q1/2025
Marathonbet stands out as the leading operator, offering the highest number of live/in-play events across all sports. Bwin ranks the lowest in this comparison.
Marathonbet achieved the highest score, confirming its leadership in the live sports betting category.
Bwin is consistently the last-ranked operator, showing the fewest live events across all sports.
The average score across all operators sits in the middle range, indicating moderate availability among most brands.
Top competitors like William Hill, Ladbrokes, and 10bet cluster close behind Marathonbet.
Measurement method included a five-day average in February 2025 to ensure a consistent and fair comparison.
Football betting offers – Q1/2025
William Hill takes the lead for offering the most live football betting events. Again, Bwin ranks at the bottom for football betting offers.
William Hill tops the list for the highest number of football/soccer live betting events.
Bwin once more ranks lowest, with minimal live football betting coverage compared to others.
Average performance across all operators highlights a broad spread, with notable mid-performers like Coral and Paddy Power.
Top challengers include Marathonbet and Ladbrokes, which performed closely behind William Hill.
Analysis period was February 2025, ensuring fresh and relevant insights into operator performances.
More info about this analysis: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q4 2024. Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.
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