Betby has launched a new campaign, “Make Your Move,” featuring chess Grandmaster Magnus Carlsen as its ambassador. The initiative aims to emphasize the importance of thoughtful decision-making in the competitive world of iGaming. Here’s how the campaign connects Carlsen’s expertise with Betby’s goals:

• Magnus Carlsen is the face of the campaign, representing strategy, precision, and adaptability. The video highlights Carlsen’s deliberate approach to decision-making in chess, drawing parallels to iGaming. It reinforces the value of calculated moves for sustainable success.
• Betby’s message centers around helping operators navigate challenges in the iGaming sector. These include adopting innovative technology and making strategic partnerships. The goal is to support long-term growth in a dynamic market.
• Carlsen’s role symbolizes the qualities needed for confident business decisions. His success as a five-time World Chess Champion showcases foresight and adaptability. These attributes align with Betby’s focus on empowering its partners.
• The campaign aims to position Betby as a reliable partner for operators seeking growth. By aligning with Carlsen, Betby highlights its understanding of strategy in both business and gaming. It encourages operators to make impactful moves in the market