Svenska Spel has selected a new partner for its PR. The choice fell on boutique agency Jung following a public procurement process. Svenska Spel market PR will now be developed in collaboration with the agency.

• The procurement process for market PR began in the fall and concluded in February. Jung secured the contract after a competitive bidding process. The agreement is valid for two years, with an option to extend for 1+1 years.

• Anna Ekström, Head of Marketing for Svenska Spel’s corporate brand, looks forward to the collaboration. She thanks all bidders and welcomes Jung to the team. “I look forward to developing Svenska Spel’s communication together with them,” she says.

• Jung is proud to take on the responsibility for Svenska Spel market PR. The agency’s CEO, Jimmy Rodhelind, emphasizes the importance of creative communication. “Now we look forward to exploring how we can strengthen the business through creative communication with an earned core,” he says.

• The assignment includes market PR for several of Svenska Spel’s brands. Lotto, Triss, Eurojackpot, and Keno are part of the portfolio. The goal is to strengthen the brands and increase their market relevance.

• Svenska Spel is actively working to clarify its offerings. The positioning strategy that began last fall continues. Creative communication will play a key role in the brand strategy.

• The process involved some of Sweden’s most prominent agencies. Jung now takes over and begins working on enhancing Svenska Spel’s market PR.

Find more news here www.ogqnews.com/category/news/ and find the OGQ Data Magazine via www.quarterly.og-q.com