Bragg Gaming has officially launched in Brazil’s regulated iGaming market. The market opened on January 1, 2025, and Bragg is already working with many licensed operators. Here’s how the company plans to grow its presence in this exciting territory:

  • Brazil’s iGaming market is valued at $1.4bn in 2025. Bragg sees Brazil as a major opportunity, expecting it to generate up to 10% of its revenue in 2025. The company aims to increase operator integrations from one-third to over half by mid-year.
  • Proprietary content is a core focus, including titles like Egyptian Magic and Crazy Diamonds. Fully-owned IP boosts profit margins, helping Bragg balance its product mix for long-term growth. Exclusive games from “Powered by Bragg” partners like Sega Sammy Creation and Bluberi complement this strategy.
  • Localized support in São Paulo ensures tailored services for Brazilian operators. A dedicated team led by LatAm Regional Director Sara Mosallaee manages these operations. Strategic partnerships with local studios are also planned to develop content specific to Brazilian players.
  • The Bragg HUB platform offers over 10,000 games, featuring content from key providers and tools for player engagement. Fuze™, its engagement platform, includes bonuses, jackpots, and AI-based recommendations to drive retention. This combination supports cross-selling and improves user experience across all platforms.
  • Leadership emphasizes early success in Brazil’s market launch, positioning Bragg as a key player in LatAm. CEO Matevz Mazij and CCO Neill Whyte highlight the company’s efforts to align its content and infrastructure with local market demands. The focus now shifts to strengthening partnerships and showcasing Bragg’s gaming solutions.