Bragg Gaming is diving deeper into Brazil’s booming casino scene. The company just struck a deal with RapidPlay, a local game studio. This partnership is all about boosting Brazilian online casino content in a smart and scalable way.

  • Bragg Gaming has acquired an equity stake in RapidPlay, a Brazil-based studio focused on culturally tailored casino games. The companies also signed an exclusive distribution agreement, giving Bragg access to all of RapidPlay’s content. The move strengthens Bragg’s position in the newly regulated Brazilian online casino market.

  • RapidPlay games are designed specifically for Brazilian and Latin American players. This localization focus helps Bragg scale with strong cost-efficiency in emerging markets.

  • The deal includes an option for Bragg to take a controlling stake in RapidPlay down the line. That future possibility aligns with Bragg’s long-term strategy for growth in Latin America. It also signals trust in RapidPlay’s capabilities and market understanding.

  • All games developed through this partnership will run on Bragg’s Fuze™ platform. Fuze™ provides real-time gamification, retention tools, and promo features. These tools are designed to improve player engagement and boost operator performance.

  • Bragg started its Brazil operations in January 2025 and now works with over one-third of all licensed operators. The company operates from São Paulo with local leadership from Sara Mosallaee and Amanda Alexandrini. Their office delivers tailored support to Brazilian partners.

  • Brazil’s online casino market is projected to hit $1.5 billion in 2025 and grow to $3.7 billion by 2029. Bragg expects Brazil to contribute up to 10% of its total revenue this year. That makes the market a major strategic focus.

  • Neill Whyte from Bragg said: “This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition.”

  • Rafael Roos Bordignon from RapidPlay added: “Joining forces with Bragg gives us the scale and structure to do that with even greater impact.”

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