Brøndby IF has announced a new main partner. Online betting brand Betano will appear on the Superliga team’s shirts from summer 2025. The Brøndby IF Betano partnership will last for three years and is more than just a standard sponsorship.

• The partnership starts in summer 2025 and continues until summer 2028. Betano becomes Brøndby IF’s main partner and shirt sponsor during this period. It marks Betano’s first sponsorship in Scandinavia.

• Betano is part of Kaizen Gaming, a global GameTech company active in 19 countries. Their partners already include clubs like Aston Villa and SL Benfica. This global experience was key in Brøndby IF’s decision to team up with them.

• CEO Ole Palmå of Brøndby IF highlighted the partnership as both commercial and strategic. He noted shared values and a responsible approach to gaming. “We are therefore very satisfied with the agreement,” he said.

• Julio Iglesias, CCO at Kaizen Gaming, described the collaboration as more than a traditional sponsorship. He emphasized Brøndby IF’s football legacy and strong fan culture. Betano launched in Denmark just last year, making this a key entry point.

• The Brøndby IF Betano partnership includes joint CSR projects. Betano plans to support local community initiatives as part of the deal. These efforts are aligned with both companies’ broader social engagement goals.

• Martin Sahlertz from Brøndby IF explained how the partnership will be brought to life. It will focus on branded content and digital fan engagement. The aim is to create stronger ties between fans and both brands.