BetMGM has hired Casey Hurbis as its Chief Marketing Officer to bolster its position in sports betting and iGaming. With decades of experience in consumer marketing, Hurbis is set to bring fresh perspectives to the brand’s ongoing growth. He joins from Rocket Mortgage, where he built a strong reputation in creative and impactful campaigns.

  • Casey Hurbis brings 30 years of marketing experience, including roles at Rocket Mortgage and Fiat Chrysler. His expertise includes digital advertising, consumer engagement, and creative partnerships. At BetMGM, he will help enhance strategies to attract and engage diverse audiences.
  • Hurbis worked with Rocket Mortgage, where he led campaigns like the Rocket Mortgage Classic and award-winning Super Bowl ads. His leadership placed the company at the forefront of national attention. These experiences lay a strong foundation for his role at BetMGM.
  • Hurbis previously worked 24 years in automotive marketing, managing advertising for Fiat and Alfa Romeo. He also holds leadership roles in industry organizations like Adcraft Detroit.
  • BetMGM’s creative agency, Highdive, previously collaborated with Hurbis on successful campaigns. Their joint efforts during his Rocket Mortgage tenure resulted in high-impact projects, promising greater synergies at BetMGM.