Quarterly marketing costs growth rates (YoY) of online gambling operators - Q3 2025
This analysis reviews marketing cost growth and margins of various operators in Q3 2025.
Marketing
Tipico launches “Du bist Tipico” during Bundesliga match
Tipico football campaign launches during Frankfurt vs Dortmund and links everyday fan passion with regulated advertising and player protection.
World Gaming Week targets 1.5m meetings as ICE heads to Barcelona
World Gaming Week lands in Barcelona on 18–23 January, with 1.5m meetings forecast and 25,000 launches planned.
Google allows prediction market ads from January 21
Prediction markets advertising will be allowed on Google Ads in the US from January 21, 2026, but only for federally regulated entities.
ICE Barcelona targets 400 regulators in expanded programme
ICE Barcelona regulators could hit 400 in January as show expands closed-door sessions and forums to curb unlicensed-gambling activity.
Superbet rebrands group as Super Technologies
Super Technologies rebrand marks group shift to technology-led entertainment, while existing betting and gaming brands continue operating across Eur..
TaDa’s Brazil slot collaboration with streamer Yuri drove 5 million views in one month
TaDa’s Brazil slot collaboration with streamer Yuri drove 5 million views in one month and introduced a new customised title.
SEO benchmarking - Colombia - top operators in Q3 2025
This analysis reviews SEO benchmarking data for betting and casino operators in Colombia during Q3 2025.
Carlsen, Nakamura and Rozman join BETBY chess masterclass
BETBY chess masterclass brings three major chess stars together for a live activation at ICE Barcelona.
DraftKings rolls out Spanish experience for sportsbook and casino
DraftKings Spanish experience brings a full Spanish-language journey to sportsbook and casino users across the US and Ontario.
DraftKings Blues partnership set for Missouri betting launch
The DraftKings Blues partnership promotes responsible gaming as Missouri prepares to open its legal sports betting market.
Key suppliers according to stand sizes for the key events/expos in 2025 Q3 – Top 10
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. When it comes to key online gambling even..
B2B marketing benchmarking of online gambling suppliers – 2025 Q3 analyses
Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. Across all analyzed marketing channels, E..
Betsson backs Iraklis FC as official sponsor for 2025–26
Betsson Iraklis sponsorship sees the operator’s logo on the team’s jersey, strengthening its footprint in Greek football.
85,000 minors at risk drives call to tighten online marketing
GambleAware urges tighter controls on online gambling marketing as 85,000 minors face harm and oversight remains fragmented.
Betby launches next phase of Magnus Carlsen campaign
Betby Magnus Carlsen campaign connects chess strategy and sportsbook leadership with the message “Leaders Choose Leaders.”
Denmark launches new gambling regulation for a more responsible market
Denmark is taking a tougher line on gambling. The Danish government introduces “Gambling Package 1” to create a more responsible gambling market..
SEO benchmarking for betting related keywords - Brazil - top operators in Q3 2025
This analysis reviews SEO benchmarking for betting and casino-related keywords among leading online gambling operators in Brazil in Q3 2025.
Quarterly marketing costs growth rates (YoY) of online gambling operators - Q2 2025
This analysis compares marketing cost growth rates and margins of online gambling operators across key markets in Q2 2025.
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