27,440 gambling ads flood Premier League opening weekend
The third-year audit finds 27,440 Premier League gambling ads across TV, radio and social media during opening weekend.
Marketing
Orlando Magic signs Hard Rock Bet as official sportsbook
The new Orlando Magic Hard Rock Bet partnership brings exclusive fan rewards, promotions, and branded activations across Florida.
ITV secures horse racing rights until 2030 with 117 days
ITV horse racing deal extended to 2030, with 117 days of free-to-air coverage including Grand National and Royal Ascot.
FanDuel teams up with Amazon for NBA betting odds
FanDuel Amazon partnership brings live odds and bet tracking to NBA and WNBA games streamed on Prime Video.
DraftKings, NBCUniversal ink multi-year sports deal
This new deal between DraftKings NBCUniversal brings exclusive ad integrations across major U.S. sports networks and events.
Norwich City adds BetWright as new shorts sponsor
Norwich City BetWright partnership brings sportsbook branding to men’s first-team shorts.
Genius Sports acquires Sports Innovation Lab to boost fan data
Genius Sports acquisition of Sports Innovation Lab creates the most advanced fan activation platform with unmatched sports data and intelligence.
LiveScore Group joins X and xAI in betting partnership
LiveScore Group teams with X and xAI to transform sports media and betting with AI-powered tools and real-time fan engagement.
PSG and 1xBet renew partnership for three more seasons
PSG 1xBet partnership extended for three seasons, covering betting rights, global branding, and joint fan engagement initiatives.
Paf signs 2030 deal with Finnish Ski Association
Paf Finnish Ski Association partnership runs until 2030, covering national ski teams and World Cup events in Ruka and Lahti.
Entain appoints PHD as media agency for 5 brands
Entain appoints PHD as new media agency for Ladbrokes, Coral and more, strengthening Entain media agency strategy from 2026.
bwin signs NFL Spain betting deal ahead of Madrid game
bwin secures NFL Spain betting partnership, debuting at Bernabéu with Commanders vs Dolphins in November 2025.
Two-thirds of UK teens oppose celebrity gambling ads
New UK study of 2,100 11–17s finds most oppose celebrity gambling ads, with exposure linked to temptation and normalisation.
Paddy Power strikes NFL sportsbook deal in UK and Ireland
Paddy Power NFL partnership adds free-to-play game and fan activations before first ever NFL regular season match in Ireland.
VfB Stuttgart names bet365 as 2025/26 team partner
bet365 VfB Stuttgart deal brings visibility at MHP Arena and promotes responsible gambling.
Fast Track to unveil AI CRM platform on 2 September
Fast Track will debut its iGaming CRM AI platform at its Malta event, promising a new era of player engagement.
PENN signs multi-year Chicago Bears partnership
PENN Chicago Bears partnership includes casino branding, sportsbook rights, and customer engagement at Soldier Field and Chicagoland casinos.
Safer gambling videos trigger backfire and protective effects
Some safer gambling advertising increased gambling interest while others reduced it, new research highlights risks in safer gambling advertising.
VGW strikes tribal partnership in California amid AB 831 debate
VGW tribal partnership with Kletsel Dehe Wintun Nation aims to operate social games in California while opposing bill AB 831.
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