Paf signs 2030 deal with Finnish Ski Association
Paf Finnish Ski Association partnership runs until 2030, covering national ski teams and World Cup events in Ruka and Lahti.
Marketing
Entain appoints PHD as media agency for 5 brands
Entain appoints PHD as new media agency for Ladbrokes, Coral and more, strengthening Entain media agency strategy from 2026.
bwin signs NFL Spain betting deal ahead of Madrid game
bwin secures NFL Spain betting partnership, debuting at Bernabéu with Commanders vs Dolphins in November 2025.
Two-thirds of UK teens oppose celebrity gambling ads
New UK study of 2,100 11–17s finds most oppose celebrity gambling ads, with exposure linked to temptation and normalisation.
Paddy Power strikes NFL sportsbook deal in UK and Ireland
Paddy Power NFL partnership adds free-to-play game and fan activations before first ever NFL regular season match in Ireland.
VfB Stuttgart names bet365 as 2025/26 team partner
bet365 VfB Stuttgart deal brings visibility at MHP Arena and promotes responsible gambling.
Fast Track to unveil AI CRM platform on 2 September
Fast Track will debut its iGaming CRM AI platform at its Malta event, promising a new era of player engagement.
PENN signs multi-year Chicago Bears partnership
PENN Chicago Bears partnership includes casino branding, sportsbook rights, and customer engagement at Soldier Field and Chicagoland casinos.
Safer gambling videos trigger backfire and protective effects
Some safer gambling advertising increased gambling interest while others reduced it, new research highlights risks in safer gambling advertising.
VGW strikes tribal partnership in California amid AB 831 debate
VGW tribal partnership with Kletsel Dehe Wintun Nation aims to operate social games in California while opposing bill AB 831.
Sportradar expands Bundesliga partnership with 240 new betting markets
Sportradar Bundesliga partnership brings 240 extra betting markets, new streaming tools and enhanced data products from the 2025-26 season.
Flamengo seals record Betano deal across sports
Flamengo Betano partnership becomes the biggest deal in Brazilian football, covering multiple sports and Flamengo TV.
FDJ United signs PartnerMatrix Intelligence deal for affiliates
FDJ United (OBG) has signed a PartnerMatrix Intelligence deal to strengthen its affiliate management and tracking strategy.
FDJ United adopts PartnerMatrix Intelligence for affiliate growth
FDJ United strikes PartnerMatrix Intelligence deal to boost affiliate performance and uncover new opportunities across regulated European markets.
Flamengo ends record sponsorship with Pixbet
Flamengo Pixbet sponsorship deal ends after four years, marking the close of Brazil’s biggest ever club partnership.
Sunderland seals multi-year LiveScore partnership ahead of new season
Sunderland LiveScore partnership will see branding on shirts, training wear and fan experiences ahead of the 2025-26 Premier League season.
Buccaneers name Hard Rock Bet official sportsbook partner
The new Hard Rock Bet partnership makes the sportsbook an official partner of the Buccaneers, offering fans exclusive gameday experiences.
Betano and Sporting CP extend deal until 2029
Betano Sporting CP partnership will run for four more seasons, covering both first and B teams until the 2028/29 campaign.
SBK joins Huddersfield Town for 2025/26 season
Huddersfield Town confirms SBK Huddersfield Town partnership as Official UK Betting Partner for the upcoming 2025/26 football season.
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