Sportradar expands Bundesliga partnership with 240 new betting markets
Sportradar Bundesliga partnership brings 240 extra betting markets, new streaming tools and enhanced data products from the 2025-26 season.
Marketing
Flamengo seals record Betano deal across sports
Flamengo Betano partnership becomes the biggest deal in Brazilian football, covering multiple sports and Flamengo TV.
FDJ United signs PartnerMatrix Intelligence deal for affiliates
FDJ United (OBG) has signed a PartnerMatrix Intelligence deal to strengthen its affiliate management and tracking strategy.
FDJ United adopts PartnerMatrix Intelligence for affiliate growth
FDJ United strikes PartnerMatrix Intelligence deal to boost affiliate performance and uncover new opportunities across regulated European markets.
Flamengo ends record sponsorship with Pixbet
Flamengo Pixbet sponsorship deal ends after four years, marking the close of Brazil’s biggest ever club partnership.
Sunderland seals multi-year LiveScore partnership ahead of new season
Sunderland LiveScore partnership will see branding on shirts, training wear and fan experiences ahead of the 2025-26 Premier League season.
Buccaneers name Hard Rock Bet official sportsbook partner
The new Hard Rock Bet partnership makes the sportsbook an official partner of the Buccaneers, offering fans exclusive gameday experiences.
Betano and Sporting CP extend deal until 2029
Betano Sporting CP partnership will run for four more seasons, covering both first and B teams until the 2028/29 campaign.
SBK joins Huddersfield Town for 2025/26 season
Huddersfield Town confirms SBK Huddersfield Town partnership as Official UK Betting Partner for the upcoming 2025/26 football season.
Bally’s lands front-of-shirt deal with Nottingham Forest
Bally’s Nottingham Forest partnership puts the brand on first-team shirts and stadium assets for the full 2025/26 season.
Thierry Henry joins Betway as global ambassador
Thierry Henry Betway deal will bring exclusive football insights from the legend to fans on Betway Insider.
Betsson LKL sponsorship kicks off in 2025
Betsson LKL sponsorship starts autumn 2025, continuing a long-term partnership and adding a new look to Lithuanian basketball.
Leeds United names Parimatch as new sleeve partner
Parimatch sleeve partner: Leeds United announces Parimatch as official sleeve partner for their Premier League return.
Betano named main sponsor of Cândido de Oliveira Super Cup
Betano Super Cup sponsorship begins with this year’s clash between Sporting CP and Benfica at Algarve Stadium on 31 July.
Quarterly marketing costs growth rates (YoY) of online gambling operators - Q1 2025
This analysis examines marketing cost trends and margins among online gambling operators in Q1 2025.
SSC Napoli names Rabona as betting partner from July 2025
Rabona becomes SSC Napoli betting partner from July 2025, promising new fan engagement and digital innovation.
ComeOn Group signs three Danish clubs in new strategy
ComeOn Group sponsorship expands with Danish football clubs, boosting fan engagement and community-driven branding.
Betano teams up with 3F Superliga for 2025/26 season
The Betano 3F Superliga partnership puts Betano at the heart of Danish football starting from the 2025/26 season.
Codere Online logo debuts on Rayadas jersey for 2025
Codere Online Rayadas partnership kicks off with new jersey sponsorship, boosting visibility for women’s football in Mexico.
powered by