Tipico signs 3. Liga football deal starting July 2025 in Germany
Tipico 3. Liga deal begins in July with exclusive rights and a term until 2028.
Marketing
Brøndby IF signs 3-year deal with Betano
Brøndby IF Betano partnership begins in summer 2025 and runs until 2028, marking Betano’s first deal in Scandinavia.
Kimi Räikkönen signs with Paf ahead of 2027 market shift
Formula 1 champion Kimi Räikkönen joins Paf in a multi-year deal, boosting the Kimi Räikkönen Paf partnership visibility in Finland.
River Plate signs Betano as main shirt sponsor
River Plate has secured a long-term deal with Betano. The Betano River Plate partnership strengthens both brands’ global sports presence.
New marketing agency - PRace co-founders bring 25+ years to B2B gambling marketing
PRace's co-founders, Aiste Garneviciene and Nicholas Brown, leverage over 25 years of combined experience in B2B gambling marketing.
Top-ranked affiliate websites - Eastern Europe - Q1/2025
This analysis examines SEO rankings for top casino and betting affiliate sites across Hungary, Romania, and Czech Republic.
SEO performance in the Czech Republic during Q1 2025
This analysis benchmarks SEO performance for betting and casino keywords in the Czech Republic during Q1 2025.
DAZN acquires Foxtel in $2.2B deal, gains 4.7M subscribers
DAZN Foxtel acquisition boosts streaming giant’s reach with 4.7M new subscribers in Australia and pro-forma revenue near $6B.
Tipwin and Bayer 04 extend partnership until 2027
Tipwin Bayer 04 partnership extended for two more years, now running until June 30, 2027.
Parimatch named UFC’s official betting partner in Asia
Parimatch becomes UFC’s official sportsbook in Asia, kicking off with UFC Fight Night in London.
Codere Online launches campaign with more gaming and experiences
Codere Online campaign ‘+ Juego’ brings more betting, casino, streaming events and integrated digital entertainment experiences.
Dutch regulator KSA contacts media over illegal gambling ads
Dutch regulator KSA contacted 42 newspapers, online media sites, .... about illegal gambling ads in their publications and urged checks if promoted ..
Boutique marketing agency Jung wins Svenska Spel market PR contract
Svenska Spel has chosen boutique agency Jung as its new agency for PR after a public procurement. The contract lasts two years with extension option..
Harlem Globetrotters launch lottery games for 100th anniversary in 2026
Harlem Globetrotters lottery partnership with EQL Games will bring exclusive lottery games and VIP fan experiences for their 100th anniversary in 20..
National Lottery at Aldi self-checkouts rolling out across 1,050 stores
National Lottery at Aldi self-checkouts is now available in over 1,050 UK stores, making it easier for shoppers to grab a ticket.
Norsk Tipping commission agents to disappear by 2028
Norsk Tipping commission agents will be phased out by 2028 as digital sales dominate. Only Flax tickets will remain in stores.
Gambling.com reports record Q4 2024 revenue of $35.2M
Gambling.com revenue hit $35.2M in Q4 2024, with net income of $7.8M and Adjusted EBITDA reaching $14.7M.
B2B marketing benchmarking of online gambling suppliers – 2024 Q4 analyses
Across all analyzed marketing channels, Evolution, SOFTSWISS, BetConstruct, and Amusnet take the lead.
Williams Racing secures multi-year partnership with Super Group for 2025 season
Atlassian Williams Racing announces multi-year partnership with Super Group, featuring Betway and Jackpot City logos.
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