Codere Online has just kicked off its new ‘+ Juego’ campaign. The goal is to attract new users and strengthen connections with current ones. This Codere Online campaign focuses on delivering more entertainment through sports betting, live casino games and unique experiences.

• The ‘+ Juego’ campaign highlights Codere Online’s distinct brand positioning. It uses TV, radio and digital platforms to showcase its full entertainment offer. Each piece is designed to enhance the user experience.

• Key features of the Codere Online campaign include live roulette, sports streaming and the ‘Xsell’ function. ‘Xsell’ combines sports betting with casino games to offer more variety. These tools expand entertainment options for users.

• The campaign was developed with creative agency Officer & Gentleman. It includes four video spots linking different events to the gaming world. The goal is to show how Codere provides “more game” across every channel.

• “’+ Juego’ is not just a message, it’s the essence of the experience we offer,” said Matías Oyarzun, Creative Manager at Codere Online. The campaign aims to show Codere as a brand that brings excitement to betting. Every ad reinforces that message through visuals and storytelling.

• Codere Online currently operates in Spain, Mexico, Colombia, Panama and Argentina. Its digital services are supported by Grupo Codere’s physical presence across Latin America. This gives the company a strong omnichannel strategy for growth.

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