DAZN is making big moves again. This time, it’s heading to Australia. The DAZN Foxtel acquisition marks a major expansion into one of the world’s most sport-obsessed countries.
DAZN will acquire Foxtel Group for US$2.2 billion, pending regulatory approval. The move is part of DAZN’s push to cement its status as the global home of sport. The DAZN Foxtel acquisition also boosts the platform’s projected revenue to around US$6 billion.
Foxtel has 4.7 million subscribers across Australia. These viewers will gain access to DAZN’s international sports library and advanced streaming tech. DAZN’s CEO highlighted that Australians watch more sport per capita than any other country.
The Foxtel Group includes brands like Kayo and BINGE. DAZN plans to continue supporting these services and keep Foxtel’s leadership team in place. CEO Patrick Delany and his team will stay on, ensuring continuity.
News Corp and Telstra will become minority shareholders in DAZN. This allows them to retain a stake in Foxtel while enabling global expansion. Foxtel will keep its local focus under DAZN’s umbrella.
The acquisition supports Foxtel’s shift to streaming and digital-first offerings. It also aims to help export Australian sports content to DAZN’s 200 global markets. DAZN says it will promote both major and under-represented sports through this deal.
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