Dr. Dorian Freudenreich has been named Vice President Business LOTTO24, taking charge of ZEAL Group’s lottery brokerage in Germany. Reporting directly to ZEAL CEO Helmut Becker, Freudenreich will lead operational management, financial performance, and strategic growth for LOTTO24 and Tipp24. Additionally, he will join the Management Board of LOTTO24 AG starting January 1, 2025.
- Responsibilities: Freudenreich will oversee the operational management and financial performance of LOTTO24 and Tipp24. His focus will also include the brands’ strategic development to enhance their presence in the German lottery market.
- Career background: Freudenreich previously led German sales and data management at the online pharmacy Atida. Before that, he founded and managed the start-up Apparently Different.
- Early career: After earning his doctorate, Freudenreich started as a management consultant at McKinsey. This role provided him with skills in business strategy and organizational development.
- ZEAL’s expectations: CEO Helmut Becker highlighted Freudenreich’s e-commerce expertise and experience managing established brands. His appointment aligns with ZEAL’s goal to strengthen its lottery brokerage segment in Germany.
- Freudenreich’s focus: Freudenreich aims to drive business performance and unlock strategic opportunities for both LOTTO24 and Tipp24. His emphasis will be on collaboration and growth within ZEAL’s German operations.
- Strategic importance: ZEAL views lottery brokerage as its most crucial business segment. LOTTO24 and Tipp24 are central to its strategy for long-term growth and innovation.