EasyGroup has announced the launch of EasyBet.net, expanding the well-known “easy” brand into the sports betting world. This new venture, in partnership with Matchbook, brings a trusted option for fairer odds. With this launch, EasyBet.net joins other well-known consumer brands moving into online betting.

  • EasyBet.net aims to offer fairer odds by partnering with Matchbook, a leading peer-to-peer betting exchange. This setup lets bettors back or lay bets, giving users more control over their choices. EasyBet.net’s goal is to bring value to smart bettors.
  • EasyGroup’s involvement ensures customers a trusted, genuine “easy” brand in this new sector. Previous imitation attempts, like EasyBet.com, prompted EasyGroup to protect its brand. Now, EasyBet.net gives customers confidence in a legitimate betting brand.
  • Sir Stelios Haji-Ioannou, the founder of EasyGroup, sees this launch as a natural expansion. EasyBet.net complements EasyGroup’s other consumer brands, especially in the UK and Ireland. His commitment ensures that EasyBet.net maintains the “easy” brand’s reputation for value.
  • Matchbook’s CEO, Malcolm Graham, praised the partnership and highlighted EasyBet.net’s market-leading odds. He noted the value Matchbook brings with an expert management team and strong compliance standards. Matchbook’s commitment aligns with EasyGroup’s trusted consumer approach.
  • Philanthropy remains central to EasyGroup’s mission, with license fees from EasyBet.net supporting the Stelios Foundation. This adds a charitable component to each bet placed on the platform. EasyGroup has donated over €100 million to charity through the foundation to date.
  • Launching in October 2024, EasyBet.net joins other UK brands, like Virgin and Sky, entering online betting. This move reflects EasyGroup’s vision to expand responsibly into a growing market. With a reputable brand and reliable odds, EasyBet.net offers a fresh option for sports bettors.