Entain, a global sports betting and gaming group, has appointed Dafne Guisard as its new Chief Operations Officer, effective January 13, 2025. Dafne brings extensive experience from leading roles in multinational companies, positioning her to drive Entain’s operational and strategic goals. Her leadership will focus on innovation, customer service, and global strategy.

  • Dafne Guisard joins Entain from Kraft Heinz, where she led digital transformation and created a global growth strategy. At Entain, she’ll oversee operational planning, customer service, and M&A integration to support efficiency and global expansion.
  • With prior experience at AB InBev and in management consulting, Dafne brings expertise in strategy, innovation, and AI. Recognized as a forward-thinking leader, she co-founded a machine learning business and was named a top AI Marketing Leader by AdAge.
  • Dafne’s educational background includes a Computer Engineering degree from the Instituto Tecnológico de Aeronáutica and an MBA from MIT, reinforcing her focus on technology-driven strategy.