EveryMatrix has partnered with ArenaCasino in Croatia to launch its first omnichannel turnkey platform. This partnership marks EveryMatrix’s first venture into Croatia. The collaboration aims to integrate ArenaCasino’s online and retail operations, delivering a unified experience for players.

  • EveryMatrix’s omnichannel platform integrates both retail and online gaming, replacing ArenaCasino’s previous systems. The platform supports casino, sports betting, and mobile experiences, offering customers seamless multi-channel functionality with a single wallet system. This transformation is set to enhance user engagement across all touchpoints.
  • ArenaCasino is Croatia’s only locally-owned gaming brand with over 160 retail locations, including slot clubs and betting shops. Plans are underway to increase this number to between 300 and 400 locations over the next two years.
  • The new platform leverages technology from Leapbit, a recent acquisition by EveryMatrix. Enhanced features include live betting options, digital display systems, and new tools like Cash Out and BetBuilder. These additions will offer ArenaCasino’s players more advanced and interactive betting options.
  • For online players, EveryMatrix’s CasinoEngine will expand ArenaCasino’s portfolio, aiming to boost its casino operations. Retail customers will benefit from advanced tools such as Self-Service Betting Terminals (SSBTs) and over-the-counter services. These upgrades aim to improve both customer experience and operational efficiency.
  • Leaders from both companies expressed optimism about the partnership’s potential. EveryMatrix CEO Ebbe Groes highlighted the significance of this milestone in the company’s omnichannel strategy. ArenaCasino CEO Hrvoje Delalic emphasized the importance of upgrading technology to support their growth ambitions and enhance the customer experience.