Fast Track has released the second episode of its Inside Out video series, titled “Ain’t No Rest for the Wicked.” – watch the video here. This installment offers insights from Simon Lidzén, CEO and Co-founder, about the company’s journey, innovation, and plans for 2025.
- Simon Lidzén reflects on nearly ten years of Fast Track, calling it an “intense but rewarding” journey. The company has launched products like Rewards and undergone rapid growth, scaling operations globally.
- Rewards, a promotional ecosystem combining CRM and gamification, is designed to deliver personalised player experiences. Simon describes it as part of Fast Track’s focus on creating engaging tools for its customers.
- Fast Track is planning to integrate AI technologies into CRM systems in 2025. According to Simon, this will “redefine customer engagement” and bring a more innovative edge to marketing automation.
- Scaling leadership in a fast-growing organisation remains a challenge, Simon shares. However, he credits the team’s focus on solving problems and relentless innovation for driving the company forward.
- Fast Track’s operations span Malta, Sweden, Spain, and the U.S., serving hundreds of companies. Its software automates marketing workflows, allowing businesses to focus on strategy and growth.