FIBA has announced a new three-year partnership with 1xBet, appointing them as the exclusive global betting partner until December 2027. This collaboration aims to enhance fan engagement and uphold the integrity of basketball worldwide. Here’s what you need to know:
- Scope of partnership: The agreement covers all major senior FIBA National Team events for both men and women. 1xBet gains exclusivity in the sports betting and online betting categories. This partnership includes both traditional basketball and 3×3 competitions.
- Digital integration: 1xBet will have a digital presence on FIBA’s platforms. They plan to offer a Game Predictor to engage fans globally. Digital advertising at key FIBA events is also part of the collaboration.
- Integrity measures: A key focus is safeguarding basketball’s integrity. 1xBet will contribute financially to combat match manipulation and illegal betting. They will appoint a Single Point of Contact to assist in integrity-related investigations.
- Statements from leaders: Valerii Kharitonov, 1xBet’s Chief Gaming Officer, sees this as a strategic step to promote their brand and create exclusive content. Frank Leenders, FIBA’s Director General of Media and Marketing Services, is excited about the partnership’s potential to support both basketball and 3×3. Both organizations share a passion for innovation and global growth of the sport.