France’s gambling market is back in growth mode. In 2024 according to the French National Gambling Authority (Autorité Nationale des Jeux – ANJ), total gross gaming revenue reached €14 billion – up nearly 5% from 2023. A big reason: online sports betting France surged thanks to the Euro football championships and the Paris Olympics.
Online sports betting saw gross gaming revenue of €1.8 billion in 2024, up 19% from 2023. This made it the second-largest contributor to total market growth, accounting for 43% of the overall increase. Sports betting now represents more than 12% of France’s entire gambling market.
Online gambling overall hit a record €2.6 billion GGR, climbing 12% over the previous year. This marks a rebound after two years of decline. Active Player Accounts rose 11% to 5.7 million, showing renewed interest across segments.
The number of unique online gamblers reached 3.9 million in 2024, up 8% year-on-year. On average, each player held 1.5 accounts. Sports betting continues to attract younger users—30% are aged 18 to 24—and more women are joining.
Football dominated stakes with €5.63 billion in bets, followed by tennis (€2.27B), basketball (€914M) and rugby (€186M). These four sports made up nearly 88% of all online sports bets. Lesser-known sports like volleyball and badminton also saw 31% stake growth.
FDJ United remains the top player, with gross gaming revenue above €7 billion, nearly half of the total market. Its lottery division grew by 5%, bringing in €5.8 billion. The group is expanding further via acquisitions.
PMU’s core business declined slightly with GGR down 2% to €1.7 billion, yet net profit stayed stable at €837 million. Despite losing market share to online sports betting, PMU regained 2019 player numbers with a 6% rise to 3.5 million.
Casino revenues grew 1.2% to €2.7 billion in 2024. Visitor numbers held steady at 31 million. Gaming clubs slowed slightly, reporting €123 million GGR.
The 2025 outlook brings potential challenges including higher promotional spending and market saturation. A new 15% tax on marketing communications from July could reduce operator investment.
The upcoming opening of the JONUM (monetisable digital objects) market in September 2025 will be closely monitored. The ANJ regulator aims to ensure it doesn’t blur lines with traditional gambling.
“The French market is growing at a rate comparable to the major European markets,” said ANJ Chairwoman Isabelle Falque-Pierrotin. She highlighted the need to shift toward less risky gambling models and change how society views gaming.
