In these analyses, the OGQ takes an in-depth look at the following topic: Quarterly marketing costs growth rates (YoY) of online gambling operators – Q1 2025. The data highlights year-over-year and quarter-over-quarter changes in marketing expenditures, as well as marketing cost margins compared to net revenues. The analysis features figures from major operators, showing differences in strategy, efficiency, and growth dynamics.

Quarterly marketing costs growth rates (YoY) of online gambling operators – Q1/2025

Year-over-year growth in marketing costs revealed wide gaps in strategy and performance across major operators.

  • The average YoY growth in marketing spend was +20%, while the median stood at +12%, indicating solid industry-wide increases.

  • High Roller dominated with +103% growth, the highest among all, signaling major marketing expansion.

  • Other big risers included BlueBet AUS (+33%), Churchill Downs (+17%), and Zeal (+16%), above the average trend.

  • Angler Gaming fell -12%, the only operator to reduce its marketing spend year-on-year.

Marketing margins in Q1/2025

Marketing spend as a percentage of net revenues varied dramatically across the online gambling sector in Q1 2025.

  • The average marketing margin among operators was 23%, with a median of 16%, showing uneven spending behavior.

  • High Roller led with an 80% margin, far exceeding peers, indicating an aggressive marketing strategy.

  • Other strong spenders included Zeal (30%) and Super Group ex-US (25%), well above the industry average.

  • At the low end, Angler Gaming (2%) and Churchill Downs (1%) spent very little on marketing relative to revenues.

Please find more data and the methodology applied in the current edition of the OGQ Magazine. Also, find more content in our data section.