GR8 Tech is ramping up its commercial operations. The company just named Yevhen Krazhan as its new Chief Sales Officer, effective April 1. The appointment is a key move in sharpening the GR8 Tech sales strategy for global growth.

• Krazhan steps into the CSO role after leading business development, where he secured over 60 international clients. His focus now shifts fully to expanding GR8 Tech’s global sales and go-to-market efforts. The company aims to build deeper relationships at the early stages of provider-operator collaboration.

• The updated sales strategy centers on data-driven systems and stronger links between commercial and product teams. GR8 Tech is also working on a sustainable agent and distribution network. The goal is better product-market fit and increased client retention.

• “I’m excited to take our commercial strategy and execution to the next level and achieve great results,” said Krazhan. His role includes accelerating partnerships and driving sales performance across markets. Krazhan brings continuity and deep knowledge of the platform’s evolution.

• GR8 Tech is targeting the position of #1 sportsbook-driven platform by 2028. Sales efforts will focus on meeting the practical needs of operators in different markets. This aligns with the company’s wider client-centric direction.

• The leadership change is part of a broader realignment at GR8 Tech. Kateryna Pozdnysheva is now Chief Client Officer and Sergey Ghazaryan has taken over as Chief Revenue Officer. These appointments reflect the company’s growth model built around evolving client expectations.

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