The Harlem Globetrotters are taking their game to a new arena—lottery gaming. In partnership with EQL Games, they are launching a range of lottery products to celebrate their 100th anniversary in 2026. This marks the team’s first-ever lottery collaboration, bringing fans new ways to engage with the legendary brand.

  • The Harlem Globetrotters lottery partnership includes instant scratch tickets, pull tabs, draw-based games, Fast Play, iLottery, second-chance experiences, and Keno. Players can win prizes, including exclusive VIP experiences with the Globetrotters. The partnership extends to select states across the U.S.

  • IMG Licensing, the Globetrotters’ exclusive licensing agency, facilitated the deal. The move aligns with the team’s strategy to expand its reach beyond live tours. EQL Games has worked with major brands in sports and entertainment, making it a strong partner for the Globetrotters’ milestone celebration.

  • “Partnering with the Harlem Globetrotters is an exciting new chapter for EQL Games,” said Brad Cummings, CEO of EQL Games. He highlighted that the collaboration would elevate the fan experience and offer new engagement opportunities. The partnership aims to blend the Globetrotters’ fun-filled legacy with interactive lottery games.

  • Keith Dawkins, President of the Harlem Globetrotters & Herschend Entertainment Studios, emphasized the importance of diversifying revenue streams. He stated that the partnership would help the Globetrotters connect with fans in new ways. As the team nears its centennial, expanding their brand presence remains a priority.

  • Founded in 1926, the Harlem Globetrotters have entertained millions worldwide with their signature basketball style. Their business approach includes live tours across 400 cities, media partnerships, retail presence, and community outreach. The EQL Games collaboration adds another dimension to their global influence.

  • Louisville-based EQL Games is known for its innovative lottery solutions. The company has partnered with high-profile brands, including Team USA and the U.S. Olympic & Paralympic Committee. Their growing presence in iLottery markets positions them well for this collaboration.

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