Every quarter, the OGQ analyses the marketing activities of B2B suppliers to the online gambling industry. We look at eight marketing channels: Email newsletter banners, Email newsletter headlines, online banners, magazine ads, online press coverage, LinkedIn, SEO, and key online gambling events/expos.

A key focus of the B2B marketing analysis is on expos and events

A key focus of the analyses is on expos and events. The chart shows the top 10 key suppliers by stand size for the events/expos analysed in 2025 Q4. The ranking/score points are normalised for each event/expo; the company with the largest stand per event gets 100 points, and others receive points relative to the top company.

The analysed events in 2025 Q4: SiGMA Rome 2025, G2E 2025, SiGMA South Asia 2025-

The biggest stands in 2025 Q4

BetConstruct, Light & Wonder, and Spribe had the biggest stands across all analysed shows in 2025 Q4.

Breakdown of attendance of analysed expos in 2025 Q4

In total, the sample included 87 key suppliers to the online gambling industry. As expected, not all of them attended all events taking place in the quarter.

• In total, 46% of the suppliers in our sample had a stand at least at one event in the quarter.
• SiGMA Rome 2025 – 42% of the suppliers in our sample had a stand.
• G2E 2025 – 13% of the suppliers in our sample had a stand.
• SiGMA South Asia 2025 – 5% of the suppliers in our sample had a stand.

Find here the overview of B2B marketing benchmarking for key suppliers – 2025 Q4.