LeoVegas Group has introduced its sportsbook vertical to the German market, now available on LeoVegas.de. This marks a significant step for the company, which previously only offered virtual slot machines in Germany. A marketing campaign will support the launch to engage sports fans and highlight the platform’s versatility.
- LeoVegas Group has added a sportsbook offering to its German platform, available across all sixteen states. This complements the virtual slot machines introduced after receiving a gaming license last year. The expansion aims to cater to sports fans and enhance customer engagement.
- The German igaming market is considered one of Europe’s largest potential markets. With this addition, LeoVegas Group intends to strengthen its position and diversify its offerings in this growing sector.
- A new marketing campaign titled “Thrill Seeker” will roll out nationwide in December. It will include TV, programmatic, and affiliate channels to maximize reach. The campaign will showcase humorous ways to bring excitement to everyday routines.
- The sportsbook launch reflects LeoVegas Group’s ambition to become a one-stop-shop for German players. It aims to combine virtual slots and sports betting under one platform for convenience. This approach could increase customer retention by providing diverse gaming options.
- Gustaf Hagman, CEO of LeoVegas Group, emphasized the importance of Germany as a sports-oriented market. He expressed confidence in the platform’s ability to deliver a comprehensive igaming experience. This step is part of the company’s broader growth strategy.