The European Gaming and Betting Association (EGBA) has announced the addition of LeoVegas Group as its newest member. This partnership arrives as the European Commission considers new rules that will impact various digital industries. The collaboration aims to strengthen industry standards and cooperation across Europe.

  • LeoVegas Group’s decision to join EGBA highlights its dedication to improving industry standards and ensuring responsible gambling practices. The company has a strong presence in Nordic markets and aims to bring its expertise to these critical discussions. This membership boosts EGBA’s influence in key European regions.
  • Through this partnership, LeoVegas will contribute to EGBA’s working groups focused on safer gambling, responsible advertising, and compliance with EU regulations. This includes initiatives targeting anti-money laundering and enhanced player protection.
  • Carl Brincat, LeoVegas’ Director of Policy, emphasized the alignment between the company’s goals and EGBA’s mission. He stated that this collaboration supports their vision of a well-regulated industry driven by sustainability. Their approach highlights technological innovation as a tool to enhance safer gambling.
  • EGBA Secretary General Maarten Haijer expressed enthusiasm about the new membership. He praised LeoVegas Group’s expertise and acknowledged its leading role in key European markets. This addition, according to Haijer, will strengthen the association’s ability to push for sustainable industry practices.
  • The announcement reflects EGBA’s ongoing commitment to growing its influence in Europe. With LeoVegas Group onboard, the association aims to further its efforts in promoting high standards across all gambling sectors.